3M promotion hijacks Post-It Note Jaguar
Sort by Autoblog (Free subscription) - 08/09/2008 - YouTube
Post-it Car Creation
A Dozen people having fun creating a Post-it Car!
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3M promotion hijacks Post-It Note Jaguar
Sort by Autoblog (Free subscription) - 08/09/2008
Filed under: Etc. , Humor Click above for high-res gallery of the Post-It Note Jaguar You no doubt remember the infamous Post-It Note Jaguar . The practical joke played on an unsuspecting coworker turned into an internet sensation thanks to the photographic skills of Scott Ableman who published images of the stunt on Flickr under a Creative Commons license. 3M, the maker of Post-It Notes, wanted to...
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AntiFriday bonus! Potential 3M backlash?
Sort by murketing (Free subscription) - 12/09/2008
The Post-It Note Jaguar (covered with sticky notes), originally uploaded by Scott Ableman. Across the transom comes the mystery email of the day, reading: “It was recommended that I pass this on to you..,” followed by this link. It goes to a post at All About Content, headlined “3M Carjacks the Post-It Note Jaguar.” This is the [...]
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Where is 3M in the Conversation About the Post-It Note Promotion?
Sort by Conversation Agent (Free subscription) - 07/10/2008
This could not be defined news in any way at this point. The conversation around how 3M copied what could have been viral marketing created by customers for a promotional campaign is now two years old. [hat tip to Joe Jaffe]Dozens of bloggers and media outlets documented the snafu. I searched on 3M's site for an official response to the posts, to the comments, to the conversation. Maybe I did not search...
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Post-It Notes Tells Photographer To Stick It
Sort by MicroExplosion (Free subscription) - 16/10/2008
This Saturday I’m speaking at Barcamp Nashville with my friend Steve Horton from the firm Katcher, Vaughn, and Bailey here in town. Our session is called PR 2.0: The Deer Have Guns Now. A very recent example of the deer (the public, bloggers, and social media in general) having “guns” to fight back now involves [...]
