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  • Digital Out-Of-Home Display Ads To Grow Strongly Despite Sluggish Market
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Digital Out-Of-Home Display Ads To Grow Strongly Despite Sluggish Market

London Underground Digital Escalator Panels, Very clever !

While in London at the weekend I was amazed by the new digital posters on the Underground tube Escalators, If you are into clever use of technology th...


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Digital Out-Of-Home Display Ads To Grow Strongly Despite Sluggish Market

One of the few silver linings in what could become an increasingly depressed advertising market - those animated digital displays you see on the Underground. Screen Digest reckons their share of out-of-home advertising expenditure could grow from the current 3.1 percent to 10 percent in 2012 in western Europe - that's from £158 million to £626 million. It's not hard to see why advertisers like the...

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Videos, Videos, Everywhere… (Particularly on the Underground)

Now I know I live in the provinces, but I have to admit I had a huge dose of futureshock on the underground this week… Videos on the underground… You know those big adverts on the wall opposite you on the tube, at the other side of the track - now they move, powered by magic [...]