How To Respond To Criticism: EA's Tiger Woods Walks On Water Ad
Sort by Techdirt (Free subscription) - 21/08/2008 - YouTube
Tiger Woods PGA Tour 08 Jesus Shot
The Jesus shot
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How To Respond To Criticism: EA's Tiger Woods Walks On Water Ad
Sort by Techdirt (Free subscription) - 21/08/2008
In an age where anyone can speak up, and anyone can criticize you, the first reaction of many folks is to hit back hard -- even trying to take down critical info. As we all know, that's exactly the wrong thing to do. But, it's still quite difficult to turn something that's negative into a positive quite as well as video game company EA just did. Mathew Ingram has the details , but basically, when last...
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Jonas Brothers, Tiger Woods: NTV Station Today
Sort by NewTeeVee (Free subscription) - 21/08/2008
It’s fun to see a company respond directly to a user’s complaint about a glitch in the system — but EA takes this guy’s bug report and says, no, wait, that’s actually supposed to happen. And before this morning, I didn’t have a favorite Jonas Brother. But today’s investigation into their YouTube oeuvre has opened my [...]
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Tiger Woods Responds to Fan's YouTube Video
Sort by Micro Persuasion (Free subscription) - 21/08/2008
This video response is brilliant marketing on the part of Electronic Arts and Tiger Woods. A fan posted on YouTube that it's possible for Woods to hit a golf ball in Tiger Woods 08 while walking on water. How does...
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CONFIRMED: Tiger Woods = Jesus, EA advertisers = geniuses
Sort by Destructoid (Free subscription) - 21/08/2008
I’m a huge Tiger Woods fan. The man completely revitalized the sport of golf at a time when it desperately needed an infusion of youth, color (literally and figuratively), and energy. Not only that, he’s one of the best golfers in the history of the sport, with such incredible performances as his playoff win in this year’s U.S. Open at Torrey Pines, which he pulled off with a double stress fracture...
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It's not a glitch. Tiger does walk on water.
Sort by adfreak (Free subscription) - 21/08/2008
Electronic Arts doesn't make mistakes. That's clear from this nifty bit of customer outreach.
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Video: the Tiger Woods “Jesus” shot
Sort by mathewingram.com/work (Free subscription) - 21/08/2008
I have to agree with Steve Rubel of Micropersuasion, whose post I came across on Twitter: this video by Electronic Arts and Tiger Woods — a response to a YouTube video posted by a fan of the EA Tiger Woods golf game about a seemingly impossible shot — is a great idea, and a great [...]
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The Jesus Shot
Sort by YesButNoButYes (Free subscription) - 21/08/2008
When Levinator 25 posted a video to YouTube showing a glitch in EA's PGA Tour 08, EA responded with the above video. The cynic in me says that Levinator 25 may have been a plant (or at least, co-opted...
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Video: Tiger Woods Walks On Water
Sort by You Been Blinded (Free subscription) - 20/08/2008
Tiger Woods is the world’s greatest golfer, and now he’s walking on water. Rumor has it that he’s gonna resurrect David Duval’s game for his next miracle. Many of you are probably shocked to see Tiger Woods walking on water, but if you had listened to Tiger’s father Earl, you would have known this was coming. “Tiger [...] ShareThis
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Tiger Woods and smart conversational ads
Sort by Lost Remote (Free subscription) - 23/11/2008
During a NYT panel discussion on the future of advertising, Lars Bastholm from AKQA gave this great example of conversational advertising: EA Sports, the video-game company, is a good example. On YouTube, someone posted a clip of himself playing the company’s Tiger Woods golf game. He put it up as a joke, laughing at EA Sports, [...]
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Woods can walk on water
Sort by Adverblog (Free subscription) - 21/08/2008
A year ago, a Tiger Woods PGA Tour 08 player posted a video on YouTube showing a new feature of the game: the Jesus shot. In the Jesus shot you see Tiger Woods hitting the ball while standing on water. Right now an EA Sports reaction pops up in which we see the real Tiger respond. Nice to see how EA Sports follows and reacts on consumer generated content around their brands. Via Illegal Advertising...
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Tiger Woods PGA Tour 08 Jesus Shot
Sort by Hollywood Grind (Free subscription) - 21/08/2008
A fan posted a video of the Tiger Woods PGA Tour 08 video game showing what is called the Jesus Shot (video above), where Tiger Woods takes a shot while he is walking on water. Well EA Sports responded with their own statement and video below: As a response to a fan video from Tiger Woods [...]
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Tiger Woods goes viral
Sort by Steve Clayton: Geek In Disguise (Free subscription) - 23/08/2008
I spotted this on Steve Rubel’s site earlier in the week and waited to make it a weekend post – in the meantime it’s been spreading in classic viral fashion across the web showing up on Jemima’s Guardian Viral Video chart . This is EA’s response to to a fan video on YouTube that showed Woods hitting a golf ball while walking on water in Tiger Woods 08. The result is a brilliant executed piece of digital...
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Don't Tell, Show Them!
Sort by Conversation Agent (Free subscription) - 21/08/2008
Companies have the same tools their customers and fans have. Here's an example of how an organization can build on an existing conversation. This is the response by the EA Sports to a video that a Tiger Woods PGA Tour '08 Player posted on YouTube one year ago. [hat tip to Rocco at Adverblog] Execution matters. A few techniques that can help you bridge from telling to showing: Taking the time to respond...
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What is marketers' speed to market? Oh, about 11 months
Sort by Jaffe Juice (Free subscription) - 24/08/2008
And that's a best case scenario. Such is the case where EA took about 11 months to respond to Levinator25, who introduced the "Jesus shot" in EA's Tiger Woods PGA Tour 08. In the official response, EA directly addresses Levinator25...
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Divinity: it’s not a bug, it’s a feature
Sort by Wikinomics.com (Free subscription) - 21/08/2008
Joystiq, a popular gaming blog, has a post up about how EA has handled a potentially embarassing situation surrouding their video game Tiger Woods ‘08 that cropped up on YouTube. Youtube user Levinator25 discovered a situation where Tiger Woods could walk on water, allowing him to make the “jesus shot,” and uploaded a video of [...]
