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And You May Ask Yourself, Where Does That Highway Go?

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And You May Ask Yourself, Where Does That Highway Go?

Sort by AdPulp (Free subscription) - 06/08/2008 - YouTube

Debating content vs context in advertising

Advertising pros debate a critical issue in today's media - what takes precedence, story or delivery channel? Crispin's Chuck Porter, R/GA's Nick Law,...

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And You May Ask Yourself, Where Does That Highway Go?

Sort by AdPulp (Free subscription) - 06/08/2008

The following video is the work of Howard Pyle, creative director at Local Theory , the New York boutique that created and produced the Nokia Young Lions film competition sponsorship campaign. MTV plans to use some of this footage in an upcoming special on Cannes. Nokia Nseries sponsored the Young Lions film competition, providing mobile cameras (the Nokia N93i) that the teams used to create 30 second...

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Technology at the Point of Creativity

Sort by Talent imitates, genius steals (Free subscription) - 26/08/2008

Nokia sponsored the Young Lions at Cannes as part of its effort to engage with the creative people, and position the NSeries as a tool for creative minds, similar to the way HP reached out with the Hype Gallery. I...

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Show #192 - How Nokia Created Brand Awareness

Sort by The Engaging Brand (Free subscription) - 24/09/2008

Show 192 of The Engaging Brand leadership and marketing podcast is ready just for you. To subscribe or listen on your PC now - both for free, you don't need to download anything - all explained at the end of...