Top Videos

  • Wikio
  • Videos
  • How to (and how not to) make a viral video which wins campaigns
19Vote!

How to (and how not to) make a viral video which wins campaigns

Dove Onslaught(er)

Talk to Dove before they destroy Paradise Forests: http://www.greenpeace.org/dove Unilever, the makers of Dove beauty products, are buying palm oil fr...


+Vote!

How to (and how not to) make a viral video which wins campaigns

At yesterday's Organisational Review meeting here in the hallowed halls, we had a presentation from our Multimedia Producer, Daniel Bird, about the making of Onslaught(er) -- the Dove parody ad that the Wall Street Journal credits with flipping Unilever into taking action on their products' role in forest destruction. Now, when a campaign like this puts eight months of preparation into ten days of...

+Vote!

Dove Soap — but is it anti-viral?

Here’s our Earth Day suggestion: stop 20% of CO2 emissions by stopping forest destruction! var so211829521 = new SWFObject("http://www.youtube.com/v/odI7pQFyjso&hl=en", "movie211829521", "450", "450", "6.0.79", "#ffffff"); so211829521.addParam("menu", "false"); so211829521.addParam("quality", "high"); so211829521.addParam("scale", "noscale"); so211829521.addParam("salign", "TL"); so211829521.addParam("wmode",...

+Vote!

Is Dove Destroying Rainforests?

No, not doves as in the birds, but Dove, the palm oil derived soap and personal care products from Unilever. Greenpeace have launched (another) campaign is to stop Dove (and its maker, Unilever) from apparently destroying Indonesian rainforests and tropical peatlands for palm oil. They have launched a video asking people to talk to Dove while [...]

+Vote!

Dove leads the onslaught(er)

A couple of videos that throw our new Dove campaign into sharp relief. The first is a rather stonking effort from our international office, taking Dove's own Onslaught film as it's inspiration (you can see the original here ). The second, some highlights from the fun and games in London and Merseyside earlier today. Enjoy.