Sort by Gizmodo (Free subscription) - 13/10/2009 - YouTube
Download it for free today. http://itunes.apple.com/WebObjects/MZStore.woa/wa/viewSoftware?id=327620139&mt=8Need some help amping up your game? Lo...
Sort by Gizmodo (Free subscription) - 13/10/2009
Pepsi's "Amp Up Before You Score" iPhone app is intended to help men score with women (and brag about it with their friends on Facebook or Twitter). Not surprisingly, this has created something of a PR issue. Of course, Pepsi was quick to respond to the criticism with a truly "heartfelt" apology on twitter: Our app tried 2 show the humorous lengths guys go 2 pick up women. We apologize if it's in...
Sort by Mashable (Free subscription) - 12/10/2009
Pepsi’s latest foray into social media is certainly bold and controversial, but does it go too far? The company recently launched an iPhone application [ iTunes link ] for its AMP energy drink called “before you score,” with “score” meaning (to put it in the most subtle of terms) having a successful night with a woman. Beyond the premise of the app being rather risqué, it’s when you drill down to...
Sort by The Business Insider (Free subscription) - 15/10/2009
Some idiot at Pepsi had a brilliant idea: Since energy drinks are drunk by randy teenagers, make an iPhone app that offers suggestions about how to get laid! Not surprisingly, people are outraged. And now Pepsi's scrambling to figure out how it could possibly have been so boneheaded. Valerie Bauerlein and Suzanne Vranica, WSJ: Energy drinks are meant to be edgy and cool, and drunk by young men. So...
Sort by Feministing (Free subscription) - 15/10/2009
There's a new iPhone App for the Tucker Max types who think that hooking up with women is a matter of having the right height of popped collar and tired pick-up line. It's called "Amp Up Before You Score," and...
Sort by adfreak (Free subscription) - 13/10/2009
A lot of space has been wasted explaining why women won't like "Amp Up Before You Score." But will men even like it?
Sort by The PopCrunch Show (Free subscription) - 14/10/2009
Pepsi and its energy drink AMP Up has apologized for a sexist iPhone application crafted to help men seduce women and keep records of conquests on Twitter. . The “AMP Up Before You Score” iPhone application categorizes women into 24 types and then uses the Apple smartphone’s Internet capabilities to link users to information about them [...]
Sort by Cele|bitchy (Free subscription) - 14/10/2009
Jezebel introduced us to this jaw-dropping new iPhone/iPod application by Amp, an energy drink put out by PepsiCo, aimed at helping men identify and score with women based on one of 24 types. “How to Score” provides tips and quotables for man-boys to impress the woman in their drunken, insecure sights. Perhaps the worst part [...]
Sort by Crave RSS (Free subscription) - 15/10/2009
404 dear friend and marketing expert Rana Sobhany is back on The 404 Podcast today in lieu of Jeff taking a day off from his hard video game reviewing work. Rana always brings us something when she comes on the show, last time she brought cupcakes so we definitely owe her a batch, but this time she brings us exciting news that she's currently unemployed! Hooray! After building Medialets up into the...
Sort by [Geeks are Sexy] (Free subscription) - 14/10/2009
Pepsi has apologized after being criticized over a promotional application for the iPhone which claims to help men pick up different types of women. The AMP UP Before Your Score app offers a three-pronged approach to dealing with the fairer sex. Firstly, it provides useful tips for approaching 24 different types of women. Then it gives [...] Related posts: Buy Her a Drink… Over the Internet! iPhone...
Sort by Appscout.com (Free subscription) - 12/10/2009
In an effort to push its new Amp energy drink, Pepsi has released an iPhone app - dubbed the "Amp Up Before You Score" app - intended to help guys score with 24 "types" of women.
Sort by The Raw Feed (Free subscription) - 13/10/2009
Sugar-water giant Pepsi, which sells a caffeine-laced concoction called AMP Energy, has apologized for releasing an iPhone app that provides suggested pick-up lines for "getting lucky" with 24 different types of women. It even has a "Brag List" function for automating the process of boasting about conquests on Twitter and Facebook.
Sort by Gothamist (Free subscription) - 14/10/2009
In case you haven't heard, everyone's beating up on Pepsi for releasing an iPhone application called "Amp Up Before You Score," which promotes their Amp energy drink while offering advice on how to "score" with 24 types of women. That's a lot of types, bro! Are you douchey enough to "score" with each one? This video shows you how: And after you bag your quarry, Pepsi wants to help you kiss and tell:...
Sort by AdPulp (Free subscription) - 14/10/2009
According to CNET , PepsiCo has tweeted an apology on its Amp Energy Twitter account, as well as its Pepsi account, to those who may be offended by its new iPhone application, Amp Up Before You Score, which some have complained is insensitive to women. The soft-drink maker stopped short of removing the free application from Apple's App Store.
Sort by Culture-buzz (Free subscription) - 21/10/2009
At Pepsi headquarters, the spokespeople are attempting to efface the controversy around the company's iPhone application tied to the "Amp up before you score" campaign. The name of this application is a nod to both the expression "to amp up" and AMP Energy, the energy drink that belongs to Pepsi. We remember the recent PUMA Index application, but today Pepsi is even more clearly addressing men as the...
Sort by Shaping Youth (Free subscription) - 12/10/2009
Oct. 12, 2009 Tomorrow Shaping Youth advisors and authors of Packaging Boyhood launch their sequel book to my favorite media literacy teaching tool on the ‘pink think’ stereotypes front, Packaging Girlhood. For years I’ve been asking the ‘what about the boys’ question in my work, because frankly, boys are getting just as hammered with negative [...]
