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Inside Facebook (Free subscription) | yesterday
... lead to innovations in social search and search and display advertising. For example, Lookery CEO Scott Rafer speculated last year that, “FB Connect code is going to collect every search referrer URL from every Connect partner site and use it to target M$ Live Search and other ads any number of places.” However, others like David Kirkpatrick have speculated that Microsoft wants Facebook...
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Loic Le Meur Blog (Free subscription) | 05/01/2009
Google (organic) direct techcrunch.com techmeme.com twitter.com google.com (referral) netvibes.com msn live friendfeed update: according to Scott Rafer Google organic is search and google.com referral is probably Google reader. These are from Google analytics. The learning for me is that tweetering...
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Zentact Blog (Free subscription) | 17/12/2008
We previously posted on the ability to add contacts via a Twitter DM. Scott Rafer called out that we didn’t use the originally discussed syntax and method. He’s referring to adding contacts via a public tweet to @zentact. While we didn’t follow the “exact” syntax, we’re happy to announce that adding contacts [...]
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[SoftRatty] Lattest Articles (Free subscription) | 25/11/2008
... advertising pie. Small startups are rapidly finding that it’s not a good place to play though. Scott Rafer of Lookery says that they sold their ad network “specifically because the social ad space has become a poor place for startups to compete.” It’s not surprising considering larger, more mature companies have been entering the space for months now. Back in June Platform-A announced...
