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Moco News (Free subscription) | yesterday
Phonevalley, the mobile marketing agency owned by Publicis Groupe, says that it has opened offices in Singapore, China and India to be able to offer regional brands and advertisers local mobile campaigns, according to cellular-news.com . Devashish Sarkar will be Phonevalley's Regional Director for the APAC region. His background includes consumer marketing and media experience at companies,...
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cellular-news (Free subscription) | yesterday
Alexandre Mars, Phonevalley CEO and Publicis Groupe Head of Mobile, explains: "We are committed to deliver the best in class mobile advertising campaigns in the Apac region. Being on the ground will facilitate our work and help our clients leverage the great returns that are available through mobile. It will also help us interact more easily with all Apac-based Publicis Groupe agencies....
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Adland (Free subscription) | 03/10/2008
Wired asked Antony Young, president, and Greg Kahn, senior VP of Publicis Groupe media agency Optimedia US to talk about Mad Men since they've been around the block. I can't figure out why they didn't ring up our favorite silverback adgrunt, George Parker of adscam instead.... Unless it was because they were afraid that they'd have to censor every second word from the damn answers. ;) In the...
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Advertising Age - MediaWorks (Free subscription) | 05/10/2008
... excluding sports and specials, according to John Spiropoulos, VP-group research director at Publicis Groupe's MediaVest. "There's the standard erosion plus incredible time-shifting as increased DVR penetration goes up," he said. Among the TV heavyweights that took a hit in the 18-to-49 demographic upon their fall debuts were "Grey's Anatomy" on ABC and "House" on Fox. "Grey's" reached about...
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John Battelle's Searchblog (Free subscription) | 03/10/2008
... out loud here is Laura Desmond , Chief Executive Officer, Starcom MediaVest Group , a unit of the Publicis Groupe. For those of you who might not follow the world of marketing too closely, SMG is one of the largest and most influential marketing services companies on the planet, its clients include Kraft, Allstate, Kellogg's, Walt Disney, GM, Coca Cola, Proctor & Gamble, RIM (Blackberry),...
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Business Wire (Free subscription) | 02/10/2008
... PDI Inc. (Nasdaq: PDII), inVentive Health Inc. (Nasdaq: VTIV), Omnicom Group Inc. (NYSE: OMC) and Publicis Groupe SA (PUBP.PA). Beacon Equity Research Disclosure The analysts contributing to this report certify that the views expressed herein accurately reflect the analysts' personal views as to the subject securities and issuers. BeaconEquity.com is not a registered investment advisor and...
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Information Week (Free subscription) | 02/10/2008
... a company that Google acquired when it bought DoubleClick and subsequently sold in August to Publicis Groupe. Other advertising companies or affiliates singled out include Vomba, Hydra Network Affiliate 19934, Clickbooth Affiliate 14941, WhenU, MediaTraffic, Iadsdirect, Clickbooth Affiliate 7781, Revenue Gateway Affiliate 12489, , CPA Builder, Weclub, CX Digital Media Affiliate 13736, Deluxe...
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Advertising Age - MediaWorks (Free subscription) | 30/09/2008
... for the pitch for months -- well before it was announced. The legaciesMiller's legacy agencies are Publicis Groupe's Starcom (media planning and buying) and Tapestry (Hispanic media planning and buying). Coors' media agencies are Interpublic Group of Cos.' Initiative (media buying), DraftFCB (media planning), Bromley (Hispanic media planning and buying) and Kinetic (out-of-home buying)....
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Daily News Analysis (Free subscription) | 30/09/2008
... agencies because Citigroup has its own agencies, which include the Publicis Worldwide unit of the Publicis Groupe and Mediaedge:cia, part of WPP.“In light of today’s announcement,” a spokeswoman for Wachovia, Mary Beth Navarro, said on Monday in an e-mail message, referring to the deal with Citigroup, “Wachovia has paused the finalisation of our agreement with Ogilvy.”“We will work closely...
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New York Times (Free subscription) | 30/09/2008
... agencies because Citigroup has its own agencies, which include the Publicis Worldwide unit of the Publicis Groupe and Mediaedge:cia, part of WPP.“In light of today’s announcement,” a spokeswoman for Wachovia, Mary Beth Navarro, said on Monday afternoon in an e-mail message, referring to the deal with Citigroup, “Wachovia has paused the finalization of our agreement with Ogilvy.”“We will...
