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Moco News (Free subscription) | 06/01/2009
What's the next big thing in mobile advertising? Apparently, its not the oft-touted location-based ads, or mobile video, but mobile applications. Charles Henri Prevost, VP of Global Business Development at Phonevalley, the mobile arm of ad giant Publicis, told MobiAd , "Almost every request we get from a brand these days includes a mobile application." Scott Seaborn, Ogilvy Group UK's head of mobile...
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Reuters UK (Free subscription) | 06/01/2009
PARIS, Jan 6 (Reuters) - France's Publicis expects sales to drop this year, the world's fourth largest advertising group told the Financial Times newspaper.
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FT.com (Free subscription) | 06/01/2009
Maurice Lévy, chief executive of the world's fourth-largest advertising group, is optimistic that it will fare better than its competitors and emerge stronger from the recession
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MultiCultClassics (Free subscription) | 02/01/2009
The New York Times spotlighted Publicis Groupe Overlord Maurice Lévy, who gushed about Barack Obama’s presidential victory. Lévy had emailed the 15,000 Publicis drones in the United States and declared, “Congratulations on such a great choice. Once again the American people have proved that they are right there when it comes to turning points in history—and they know how to make history.” Lévy elaborated...
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Paidcontent (Free subscription) | 02/01/2009
Looking back at the growing strains on the traditional ad business over the last year, Publicis Groupe CEO Maurice Lévy expresses his continued enthusiasm to the NYT that the rise of digital media will save the industry. Lévy, who spends most of the article professing his ardor for Barack Obama, says that despite the global economic downturn, online growth will remain solid. As he has maintained since...
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Adotas (Free subscription) | 02/01/2009
ADOTAS – Unlike many doom and gloomers, Mauice Levy, the chief executive of the Publicis Groupe, is predicting a bright future for advertisers, thanks to President-elect Barack Obama. According to a report in the New York Times, Levy sent out an email to 15,000 Publicis employees in the U.S. that reads in part: “Congratulations on such a great choice. Once again the American people have proved that...
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Gawker (Free subscription) | 02/01/2009
The French CEO of huge ad conglomerate Publicis thinks Barack Obama's election shows America is smart again! Also, that all this economic trouble is the fault of shady corporate lies. But not...
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u m a m i (Free subscription) | 01/01/2009
Happy 2009 everyone. We welcomed the new year with a champagne lunch at nearby Publicis. I haven't been to this place for a while and was very pleased to see that they have put more effort into their gourmet retail...
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Curious Read (Free subscription) | 26/12/2008
[via weird resources ] Mazda: Christmas Tree, 2007 Heineken: Santa Don’t drink and drive. Publicis: Christmas British Airways: Embrace What i want for christmas Translation is something like “Colors to the finest tone”, By Damjan Stankovic Christmas of Rio Sul Mall: Two Santa Claus CreAds Christmas Pencil Whispering lips by IrinaH McDonald’s: Merry Christmas Tide Christmas Suzuki Swift: Christmas Childhope...
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Advertising Age - Digital (Free subscription) | 17/12/2008
In the fight to get more brands comfortable with social media, the channel's champions have a new ally: Publicis's VivaKi Nerve Center.
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London Calling (Free subscription) | 16/12/2008
I caught an interesting article in the Daily Telegraph on Publicis Chairman and CEO Maurice Lévy. While the focus of the article was about advertising in a downturn, there was a paragraph that caught my eye. In the interview with Rowena Mason, Lévy says “When there is less money, advertising has to be more desirable, more useful, more fun, [...]
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The Telegraph (Free subscription) | 15/12/2008
"Recession is no longer at the door. It is already in the house." These are frank words from Maurice Lévy chief executive of the world's second largest advertising group Publicis that owns the famous Saatchi ? Saatchi agency.
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InformedTrades (Free subscription) | 14/12/2008
The economic downturn will take a toll, but the chief executive remains bullish on his company. Go to Full Article...
