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Market Wire - Retail (Free subscription) | 15/12/2008
TRAVERSE CITY, MI and SAN FRANCISCO, CA (MARKET WIRE) Privacy and information security research company Ponemon Institute along with TRUSTe, the most widely recognized Internet privacy trustmark, today announced the results of the Ponemon Institute's fifth annual survey of Most Trusted Companies for Privacy. The study asked 6,486 adult-aged U.S. consumers which companies they thought...
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Docuticker (Free subscription) | 16/12/2008
From the news release: Privacy and information security research company Ponemon Institute along with TRUSTe, the most widely recognized Internet privacy trustmark, today announced the results of the Ponemon Institute’s fifth annual survey of Most Trusted Companies for Privacy. The study asked 6,486 adult-aged U.S. consumers which companies they thought were most trustworthy and which...
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Glen Turpin: The Identity Question (Free subscription) | 26/12/2008
Trust is an intangible asset that is often overlooked until it’s too late. — Larry Ponemon, Chairman and Founder of Ponemon Institute By now you’ve probably heard that people don’t trust corporate blogs. This shouldn’t be a surprise, since people don’t trust companies very much either. I’m sure there’s at least one company you don’t trust. I [...]
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Forbes (Free subscription) | 23/12/2008
It's an inconvenience if you lose your favorite music player, but when corporations lose an electronic gadget, the stakes can be high. Often the information contained in the device is worth much more than the hardware itself. "It's funny how it's switched," says Dr. Larry Ponemon, founder of the Ponemon Institute, a Michigan-based information management organization. "Criminals realized...
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latest rss news on ebay (Free subscription) | 25/12/2008
via on 12/25/08Ecommerce Journal, MA - 4 hours agoThis year AmEx retained its top position in the fifth-annual Most Trusted Companies for Privacy list with eBay, IBM, Johnson & Johnson, Nationwide and ...According to annual rankings from Ponemon Institute and TRUSTe reported in the study that polled 6,486 adult-aged US consumers the title of the top-three most trusted companies for privacy in...
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MarketingVOX (Free subscription) | 23/12/2008
... the result of diligent and successful execution of thoughtful privacy strategies," said Dr. Larry Ponemon, chairman and founder, Ponemon Institute. "Consumers want to do business with brands they believe they can trust, and we believe our study is a strong indication of which brands have best earned that trust."Google, rounding out '07's top 10, did not even crack the top 20 this...
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SeekingAlpha Internet Stocks (Free subscription) | 22/12/2008
Marketing Charts submits: American Express (AXP), eBay (EBAY) and [[IBM]] were rated the top-three most trusted companies for privacy in 2008, at a time when identity theft is top-of-mind and consumers are more concerned than ever about losing control of their personal information, according to annual rankings from Ponemon Institute and TRUSTe . Complete Story »
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Peter O'Kelly's Reality Check (Free subscription) | 19/12/2008
A timely reality check; see the full article for more details Google (NSDQ: GOOG ) is no longer ranked among the top 20 most trusted companies for privacy, but Apple, Facebook, and Yahoo (NSDQ: YHOO ) for the first time are. On Monday, the Ponemon Institute , a privacy and information security research company, and Trust-e , a privacy certification service, released their annual "Most Trusted...
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Fergie's Tech Blog (Free subscription) | 16/12/2008
Dr. Larry Ponemon writes on CSO Online : The 2009 Security Mega Trends Survey was conducted by Ponemon Institute and sponsored by Lumension to better understand if certain publicized IT risks to personal and confidential data are, or should be, more or less of a concern for companies. We asked 577 IT security practitioners to consider how 10 Security Mega Trends affect companies today...
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San Fransisco Chronicle (Free subscription) | 14/12/2008
Facebook, Apple, Yahoo, Verizon and FedEx for the first time have made an annual ranking of the top 20 most trusted companies in the United States. Google, however, dropped off the list, released today by the Ponemon Institute and TRUSTe in San Francisco, as...
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EdCone.com (Free subscription) | 18/12/2008
Google falls off list of most-trusted companies. "Google (and Microsoft) suffer from big company syndrome," Ponemon said. "People figure that if you're big and collecting data, there must be an issue."Just another big company like Microsoft. But they promised!
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Around Robin (Free subscription) | 18/12/2008
Facebook, Apple, Yahoo, Verizon and FedEx for the first time have made an annual ranking of the top 20 most trusted companies in the United States. From SF Gate. Google, however, dropped off the list, released today by the Ponemon Institute and TRUSTe in San Francisco, as did Countrywide Financial, Bank of America (which acquired Countrywide) and Weight Watchers. Meanwhile Yahoo goes into trust...
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Inside Facebook (Free subscription) | 18/12/2008
As an important sign of the times, Facebook has been named by TRUSTe and the Ponemon Institue, an organization “dedicated to advancing responsible information and privacy management practices,” as one of the 20 most trusted companies in America. “Concern about privacy is higher than ever, the survey showed. Less than half of consumers - 45 percent [...]
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Maximum PC all RSS Feed (Free subscription) | 16/12/2008
According to a recent poll taken by the Ponemon Institute and TRUSTe in San Francisco, Google has fallen off the most trust companies list along with Countrywide Financial, Bank of America and Weight Watchers. This has almost everything to do with the recent rise in piracy, with only 45 percent of the users stating that they felt they have control over their personal information. On top of...
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WOMMA (Free subscription) | 16/12/2008
Privacy and information security research company Ponemon Institute along with TRUSTe, announced the results its fifth annual survey of Most Trusted Companies for Privacy. At No. 1, for the fourth year in a row, was American Express, followed by eBay, IBM, Amazon and Johnson & Johnson. Google, occupying the top 10 spot in 2007, however, dropped off the 2008 list. According to Dr. Larry Ponemon,...
