MediaVest Restructures GM Ops
Mediabuyerplanner (Free subscription) | 07/10/2008
MediaVest Restructures GM OpsGM is restructuring its $2 billion account with Publicis’ Starcom MediaVest Group in an effort to streamline costs and reduce expenses.GM has also pulled planning and buying chores for GM’s local dealers; those duties will go to Martin Retail Group (another Publicis shop) and Velocity (a unit of Campbell-Ewald), Adweek. GM’s dealer associations spent $190...
