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MarketingVOX (Free subscription) | 24/09/2008
... sites, and across Platform-A's third party network, according to Platform-A.Platform-A pres Lynda Clarizio says the difference between BidPlace and other online ad exchanges, like Yahoo's Right Media Exchange, is the power of the AdLearn optimizer, which AOL acquired when it purchased Advertising.com in 2004.Marketers running a CPA campaign can use a simple set of tags and use AdLearn...
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WebPro News (Free subscription) | 23/09/2008
This development hinges on some big assumptions: AOL needs to avoid being acquired, the economy must stay un-collapsed, and WWIII shouldn't break out. Still, if this all holds true until some unknown point in the first half of 2009, Platform-A will launch a new ad exchange. read more
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Business Wire (Free subscription) | 23/09/2008
... industrys most powerful advertising technologies and puts them in the hands of advertisers,” said Lynda Clarizio, President of Platform-A. “This is the next step in Platform-As efforts to provide marketers a unified solution for brand advertising at scale and performance advertising across multiple media. BidPlace gives advertisers what theyve been asking for -- a more accessible...
