PSP Fanboy (Free subscription) | 46 minutes ago
Filed under: News So what does Sony think about the newly announced DSi, the main competitor to Sony's PSP Brite in Japan this holiday season? We didn't even have to ask -- because Sony's John Koller, director of hardware marketing, approached Gizmodo directly in hopes of discussing their side of the story. Does this new iteration provide enough differentiation from its predecessor?...
PSPCulture (Free subscription) | 4 hours ago
No sooner do Nintendo release the news about the new DSi, than Sony’s John Koller opens his mouth and puts both feet in. I can see the DSi being successful. The DS lite was obviously very successful. Will DSi do well with [the DS’s] demographic? It probably will. Will it be a product that expands their [...]
GamesIndustry.biz (Free subscription) | 8 hours ago
Marketing boss John Koller suggests DS system is only targeting children
Computer And Video Games (Free subscription) | 7 hours ago
Rival thinks new handheld might not help expand Nintendo's user base beyond over 12s. Sony director of hardware marketing John Koller has suggested that the DSi might not be enough to help Nintendo widen its user base beyond a youth audience. Click here to read the full article
Next Generation (Free subscription) | 9 hours ago
Sony says that DS is still a product for kids, and DSi won't expand the product's demographic reach. In an interview with Gizmodo , John Koller, Sony director of hardware marketing, said, "Will DSi do well with [the DS's] demographic? It probably will. Will it be a product that expands their user base beyond under 12? I'm not sure." read more
