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DrewWesten wrote an interesting essay about how Obama won the election. He highlights the Obama's campaign ability to construct a successful overall narrative and control the story. It clearly lays out how "story" played a major role in the Obama victory. However, the only problem with Drew's arguement is that he misses how Obama's grassroots operation was necessary in order to...
... as a powerful messenger. This time, this moment, the American people found that messenger. DrewWesten, Ph.D., is Professor of Psychology and Psychiatry at Emory University, founder of Westen Strategies, and author of " The Political Brain: The Role of Emotion in Deciding the Fate of the Nation ."
The New York Times yesterday had an interesting article on psychologist DrewWesten’s attempts to transform the way Democratic candidates communicate. [See his Message Handbook for Progressives From Left to Center.] A Psychologist Helps Repackage Democrats’ Message By Shaila Dewan & Robbie Brown ATLANTA — Democrats up and down the ballot have been trying to reverse the Republican [...]...
From Ron Reagan: In a year where a black president is elected -- California and other states have moved the bar back for other minorities. I'm talking with DrewWesten, Ph.D., from Atlanta, Georgia. Weston is Professor of Psychology and Psychiatry at Emory University and the author of "The Political Brain: The Role of Emotion in Deciding the Fate of the Nation." Reporting on The Week...
By DrewWestenSpecial to CNN Editor's Note: DrewWesten, Ph.D., is professor of psychology and psychiatry at Emory University, founder of Westen Strategies, and author of "The Political Brain: The Role of Emotion in Deciding the Fate of the Nation." He has been a consultant or adviser to several candidates and organizations, including the AFL-CIO, and has informally...
By DrewWestenSpecial to CNN Editor's Note: DrewWesten, Ph.D., is professor of psychology and psychiatry at Emory University, founder of Westen Strategies, and author of "The Political Brain: The Role of Emotion in Deciding the Fate of the Nation." He has been a consultant or adviser to several candidates and organizations, including the AFL-CIO, and has informally...
Just in time for this election cycle, DrewWesten, a psychology professor at Emory Universitynbsp;and specialist in emotion in politics, came out with... . . .
As the political scientist DrewWesten aptly observes, the word liberal for most Americans implies "elite, tax and spend, out of touch," and "Massachusetts."52 And yet the Pew Research Center for the People and the Press in Washington, D.C., in conducting an extensive set of opinion polls over the past few decades, has demonstrated a decided trend toward increasingly "liberal" positions,...
President-elect Barack Obama’s message of “change” transformed the election. It was so infectious that even his opponents adopted the mantra. Now, how does the next president keep “change” alive? If you do not see flash audio player please install the latest flash player. Download MP3 Guest: DrewWesten
November 04, 2008 The Association for Psychological Science magazine Observer has an interesting article that tackles what cognitive science has told us about how voters choose their candidate. It reiterates the common finding that emotional feelings toward a particular candidate or party has more sway that more factual information. In 2005, Emory University political psychologist DrewWesten...
Somewhere when John Kerry was in the middle of a run-on sentence, psychologist DrewWesten wrote Message Handbook for Progressives From Left to Center, a how-to guide to change liberal rhetoric to...
The NY Times has a piece on DrewWesten's influence on the the 2008 campaign. It includes an interesting quote from Frank Luntz:Even Frank Luntz, the architect of many Republican rhetorical successes, says Dr. Westen is fostering a sea change. “It’s as though the Republicans have fallen back 15 years in their communication,” Mr. Luntz said, “at the very moment when Democrats vaulted...
I point to two interesting articles in the New York Times. Dewan and Brown discuss how the work of psychologist DrewWesten (mentioned in three - previous - posts ) has shaped the message delivery of democratic candidates so thoroughly that the rhetorical dominance enjoyed by republican for years has been completely reversed. Kristof deals again with the issue of unconscious bias in voters,...
... From Left to Center,” and, along with a companion piece on health care, it was created by DrewWesten, a psychology professor at Emory University here who was virtually unknown in political circles before this election cycle. Several Democratic consultants say it is the first systematic, data-driven effort to mold the language of the left to fit the sensibilities of the center. I...
... In the book, The Political Brain: The Role of Emotion in Deciding the Fate of the Nation , DrewWesten explores the mind of voters and comes to the conclusion that, rather than issues, emotions will more than likely determine the next president. The republicans have been able to parlay emotional subjects such as guns, abortion, race, and taxes into astounding presidential wins. In...
