Smalltalk Tidbits, Industry Rants (Free subscription) | 30/09/2008
David Meerman Scott misses this one: Many marketers steeped in the tradition of product advertising naturally feel drawn to start a blog to prattle on and on about their damn products and services. But I have news for you. Nobody cares about your products and services (except you). When I visit a product-oriented blog, I immediately leave. And judging from the lack of comments...
WOW Feed :: Tracking New Media and (Free subscription) | 25/09/2008
Hat tip to the Twecosystem (again) for pointing me to this gem from David Meerman Scott speaking at the Inbound Marketing Summit earlier this month. He was asked "How do I make the case to start doing inbound marketing in my organization? Rightfully so, he takes a jab at some of the traditional ROI [...]
Announcements (Free subscription) | 25/09/2008
Hat tip to the Twecosystem (again) for pointing me to this gem from David Meerman Scott speaking at the Inbound Marketing Summit earlier this month. He was asked "How do I make the case to start doing inbound marketing in my organization? Rightfully so, he takes a jab at some of the traditional ROI questions and compares them to real-world situations. “What’s the ROI of putting...
The Innovative Marketer (Free subscription) | 11/09/2008
David Meerman Scott and I went over time on our B2B Magazine Webinar on social media and agreed that we'd handle Q&A on this blog (and perhaps over on David's as well). I consolidated some of the 50+ questions we...
acleareye.com (Free subscription) | 04/09/2008
David Meerman Scott is a recovering VP marketing for two publicly traded technology companies and was also Asia Marketing Director for Knight-Ridder, at the time one of the world’s largest newspaper and electronic information companies. He is the author of...
The Earth Times Online Newspaper (Free subscription) | 03/09/2008
... briefing and conference will feature marketing thought leaders and visionaries including: -- David Meerman Scott (), a thought leader and viral marketing specialist; -- Paul Gillin (), journalist, author, and an expert in social media; and -- Chris Brogan (), chief strategist at CrossTech Media and frequent speaker on Second Circle Innovation(TM) and deploying social media...
PR News Wire (Free subscription) | 03/09/2008
... briefing and conference will feature marketing thought leaders and visionaries including: -- David Meerman Scott (), a thought leader and viral marketing specialist; -- Paul Gillin (), journalist, author, and an expert in social media; and -- Chris Brogan (), chief strategist at CrossTech Media and frequent speaker on Second Circle Innovation(TM) and deploying social...
The Net-Savvy Executive (Free subscription) | 09/10/2008
... unveiled BrandAdvocacy08 , joining the list of election-oriented analysis sites. MotiveQuest's David Rabjohns promises, "I am so convinced of this metric that if we are wrong, and fail to correctly predict the outcome of the election, I will shave my head on You Tube for your delight." The stakes just keep going up, don't they? 8 October - Lexalytics announced ExecDex , a free analytical...
PR Squared (Free subscription) | 09/10/2008
... speeches by the inimitable Chris Brogan (the host), the sagacious Paul Gillin and the inspiring David Meerman Scott would be worth the admission price. But Brogan’s a value-conscious fellow, so he’s also offering a jam-packed agenda . Some of my favorite people will be there. Not just the aforementioned gurus but some additional must-see personalities like C.C. Chapman of The...
Conversation Agent (Free subscription) | 07/10/2008
... could have been such an amazing opportunity for their Post-it Note brand. Look at the photos by Scott Ableman and then take a glance at the official 3M YouTube video and tell me if I'm not seeing double. Well, they did use a white Audi, Ableman's was a beige Jaguar. This is a brand that suddenly went from versatile, innovative, fun, to stodgy, unimaginative, who's having fun now? Why? Was...
Biznology (Free subscription) | 30/09/2008
For those of you that don't know, Bill Hunt and I have a new edition of our book coming out. I'll talk more about it later this week when I have a chance to discuss the changes in depth. For today, I'd like to share four podcasts that we recorded that copywriting guru Heather Lloyd-Martin moderated, including one with David Meerman Scott, author of the bestselling The New Rules...
Mashable (Free subscription) | 28/09/2008
Marketing, especially online marketing and social media, has really taken off over the last year. We’ve seen complexities rise alongside opportunity, and now, marketing and PR professionals need new skills, knowledge, and tools. Social Media Expert Chris Brogan, together with David Meerman Scott and Paul Gillin, are crafting a new type of conference around you, the community of...
PR News Wire (Free subscription) | 01/10/2008
... the social media sector. Chris has been developing the New Marketing Summit () along with partners David Meerman Scott and Paul Gillin. The event takes place at Gillette Stadium in Foxboro, MA on October 14-15, 2008. "It's great to be recognized and honored by Mass High Tech for my work on social media and how these tools apply to business and organizations. There are so...
Marketing Pilgrim (Free subscription) | 30/09/2008
... knows? But I was excited to see the Top 5 corporate blogging mistakes and how to avoid them from David Meerman Scott. The privacy saga that is Street View continues. One German town has announced its intention to require, then deny a permit to take the Street View pictures. That’s one way to do it—but can they enforce it?
chrisbrogan.com (Free subscription) | 30/09/2008
The New Marketing Summit is just a few weeks away, on October 14th and 15th at Gillette Stadium in Foxboro, Massachusetts (where the Patriots play!). I’m really excited by who’s coming, who’s speaking, and very proud of who we found for exhibitors and sponsors. I worked with Paul Gillin and David Meerman Scott to deliver [...]
