Jonathan MacDonald.com (Free subscription) | 15/11/2008
David Armano who consistently brings brilliant clarity to the world, has posted a video of the highlights from the recent WOMMA summit in Vegas. I shoulda been there - ironically I was a puddle-jump away in San Diego speaking at the MMA summit but hey ho Listen up for minute 27 when he speaks of [...]
Futurelab (Free subscription) | 30/10/2008
by: Mark Rogers David Armano of Critical Mass, author of an excellent blog on social media - what he calls micro interactions - gives us his perspective in a podcast interview (10 mins) on ways to measure in social media, and how to judge ROI.
Futurelab (Free subscription) | 30/11/2008
by: David Armano From latest contribution to Ad Age Digital: Content: Quality content is a great way to attract the people who are needed to form the elusive community that your brand is hoping will to help build. When considering community initiatives, there are three questions to ask yourself. 1. Where will the content come from? 2. Does it provide indisputable value? Can a regular...
Advergirl (Free subscription) | 01/12/2008
... a huge boost. But, the bigger boost was the links to that content. Over the years, Steve Hall, David Griner, Angela Nativdad, David Armano and other leading bloggers have introduced me to lots of new readers simply by linking to something I wrote. I know networks and tools make a big difference now, but I still think it comes down to clever content that really resonates . The...
Logic+Emotion (Free subscription) | 01/12/2008
David Armano is VP of Experience Design with . This is his personal blog where he shares thoughts + opinions that are solely his own. Logic+Emotion exists at the intersection of business + experience design—where passive consumers become active participants.
BusinessWeek Online (Free subscription) | 24/11/2008
Check out this new book on blogging. David Armano of Critical Mass is one of 40 top bloggers interviewed. Armano's views on how to blog are insightful and frank. What's the best measure of success? Influence, he says, not ssimply...
Futurelab (Free subscription) | 24/11/2008
by: David Armano Heather, our head of business development walked into my office with a problem. She wanted to show two types of marketing strategies visually, and so we took to the white board and came up with this. Looking at it I knew right away that I was biased toward one of these approaches—the sustainable type. Think Nike + vs. the Dove Real Beauty video.
Stuart Glendinning Hall (Free subscription) | 23/11/2008
“Many people with small networks have just as much influence as a few people with large networks,” says David Armano, VP at marketing firm Critical Mass (5,582 Twitter followers). Excellent blog you’ve got there David. Funny, I said pretty much the same thing about the value of small networks in discussions about what makes an online community [...]
Hoover's Business Insight Zone (Free subscription) | 24/11/2008
... what makes you happy.” That’s my favorite line from “My Blogging ‘Secrets’ Revealed” , in which David Armano fields questions about how he came to be such a successful blogger. (You read David’s blog , yes? He’s a smart guy. My recommendation is that you read him regularly.) My tangent on “only writing what makes you happy”: how many people in business today are fundamentally...
Marketing.fm (Free subscription) | 19/11/2008
David Armano has a great post titled Everything is Risky that I thought you would enjoy. from the post: When all roads lead to risk, there’s only one thing we can do. Live. We live life by learning, by trying, by falling down getting up and learning from the best teacher we’ve ever had—life itself. Everything is [...]
Digital Influence Mapping Project (Free subscription) | 18/11/2008
The Weinermobile at WOMMA: Wow! (Me, Alana Kalin - Hotdogger, and David Armano) Why the Oscar Meyer Weinermobile is a cool word of mouth marketing "vehicle" I got to ride the Weinermobile into the Rio in Las Vegas for the...
VibeMetrix Blog (Free subscription) | 18/11/2008
Drew McLellan blogged a not so conversation between a executive and a business reporter. Find out just how “No Comment” can cause more trouble than transparency. David Armano takes us beyond “safe is risky and risky is safe” to Everything is Risky. With a wider audience to tap on the ‘net, everything you or your company [...]
Futurelab (Free subscription) | 16/11/2008
by: David Armano Below is a video recording from the panel I participated in at the WOMMA Summit in Las Vegas. My fellow panelists included Linda Saindon of Kraft, Kevin Dando of PBS, moderated by John Bell of the Ogilvy Digital Influence Group. All official WOMMA recorded videos from the event can be found here , but I really recommend the session which Featured Frank Elison the man...
Open The Dialogue (Free subscription) | 21/11/2008
Looking ahead, as many are laying out plans and budgets for the year in front of us, I thought it’d be important to revisit two major realities of today’s digital world: the big-picture role brands play online and the truth behind engagement, participation, etc. One “old” post I constantly find myself going back to is David [...]
Digital Influence Mapping Project (Free subscription) | 16/11/2008
Free video streaming by Ustream At last weeks Word of Mouth Marketing Summit 2008, we had a great session on how different brands sell-in word of mouth and social media programs within their organizations. We had three great speakers: Linda Saindon from Kraft Kevin Dando from PBS David Armano from Critical Mass Each shared their 5 key insights or learnings from their various experiences....
