Advertising Campaigns

Help Is on the Way

Relevant Science (Free subscription) | 11 hours ago

A new advertising campaign may help troubled veterans come in from the cold and piercingly lonely environment of post-wartime stress. read more | digg story

The death of conversational marketing [Online Advertising]

Valleywag (Free subscription) | 18 hours ago

... Last year, he roped Malik and other writers into a . And though Battelle apologized for that advertising campaign, he's conducting — though he has wisely picked so-called "social media marketers" with less journalistic credibility to lose; most already willingly shill for products on Twitter, Digg, and the like.That's the insult. But Battelle's company has also delivered an injury,...

Telstra launches Next G advertising blitz

iTWire - Latest Headlines (Free subscription) | yesterday

Starting November 22, Telstra will launch an advertising blitz promoting its 3.5G “Next G” network’s superiority in speed, range and services over the 3.5G networks of its competitors, in a campaign that will...

Microsoft saw Apple's anti-Vista campaign coming

AppleInsider (Free subscription) | 19/11/2008

Microsoft officials were concerned about the performance of Windows Vista and the way it would be compared to Mac OS X long before Apple zeroed in on the problematic software with its humorous "I'm a Mac, I'm a PC" advertising campaign, internal emails show.

Chiropractic Stroke Awareness Group, LLC: Nationwide Awareness Campaign: The Dangers of Chiropractic

Market Wire (Free subscription) | 18/11/2008

WETHERSFIELD, CT (MARKET WIRE) The Chiropractic Stroke Awareness Group (CSAG) is dramatically expanding its nationwide advertising campaign with the placement of billboards in some of the largest metropolitan areas in the country.

Atheist Bus Campaign Rocks DC

Joe. My. God. (Free subscription) | 17/11/2008

Christianist sites are up in arms over a new holiday advertising campaign in Washington, DC that asks "Why believe in God? Just be good for goodness' sakes." The ads are appearing on Metro buses throughout the city. The American Humanist Association unveiled the provocative $40,000 holiday ad campaign Tuesday. In lifting lyrics from "Santa Claus is Coming to Town," the Washington-based...

Jack Myers: Jack Myers' Five Emerging Principles for Redefining Advertising and Marketing Effectiveness

The Huffington Post (Free subscription) | 18/11/2008

Marketers, agencies and media companies are struggling to come to grips with the economic downturn, but the economy is camouflaging their most compelling and challenging long-term reality. The fundamental 200-year history of marketing is being overhauled. The basics of the business –- the underlying principles that are the foundation the advertising business—are being deconstructed. Completely...

DIRECTV Más Unveils Expanded Channel Offering and New Comparative Look Up Miami Campaign

Business Wire (Free subscription) | 18/11/2008

MIAMI--(BUSINESS WIRE)--DIRECTV Más™, DIRECTV’s Spanish and English-language programming service, will unveil its latest Spanish-Language programming lineup and comparative advertising campaign to its

Marketing campaign seeks to bolster distribution of laptops for Third World children

International Herald Tribune (Free subscription) | 17/11/2008

After a rocky beginning, the nonprofit group One Laptop Per Child thinks an advertising campaign will give a lift to the organization's effort.

Nokia Snags Mobile Marketing Association Award for Innovative Unilever Campaign

PR News Wire (Free subscription) | 17/11/2008

ESPOO, FinlandNov. 17 /PRNewswire/ -- Nokia took home a Mobile Marketing Association Award for its innovative work on a mobile advertising campaign for Unilever's Seda Teens Shampoo in Brazil. The initial goal of handsets sold for this product launch was met after only one month, prompting four increases in volume to meet retailer demand, still selling out after only two months.The campaign,...

The Martin Agency Improves Targeted Advertising with Pitney Bowes MapInfo Location Intelligence Solutions

Business Wire (Free subscription) | 17/11/2008

TROY, N.Y.--(BUSINESS WIRE)--Pitney Bowes MapInfo, the leading global provider of location intelligence, today announced that The Martin Agency, one of the largest U.S. advertising agencies, is using Pitney Bowes

TransferOrbit Corporation: TransferOrbit Joins TU-DNRO and Ad-Promo-Mex-Tel in Multi-Million Dollar Phone Card-Audio Advertising Campaign

Market Wire (Free subscription) | yesterday

SAINT LOUIS, MO (MARKET WIRE) TransferOrbit Corporation (PINKSHEETS: TRBI) (www.Transferorbit.Biz) and its Alliance Partner TU-DNRO Inc. have contracted Ad-Promo-Mex-Tel, Inc. to advertise in their Phone Card-Audio Advertising Network (www.adpromomextel.com/phonecard.html). TU-DNRO powered by TransferOrbit money transfer card will be seen and heard by over 2 million Mexicans every day...

Zuffa, LLC Press Announcement

UFC (Free subscription) | 20/11/2008

Yesterday, Zuffa, LLC was made aware of the internet presence of several photographs from an advertising campaign that was proposed but rejected by the UFC®. Zuffa has not endorsed these photos, nor are they part of any approved UFC® advertising campaign.

Katie Holmes to model for Miu Miu

Digital Spy (Free subscription) | 13 hours ago

Katie Holmes is to star in a new advertising campaign from Miu Miu.

• Miu Miu model Katie Holmes - STV News - Entertainment
• Katie Holmes for Mui Mui - Hollywood Rag

Katie Holmes for Mui Mui

Hollywood Rag (Free subscription) | yesterday

Katie Holmes will model for Miu Miu's new advertising campaign. An insider said: "Katie is soon going to start shooting the photographs for the spring 2009 campaign. She will be posing alongside real models, who will be positioned as 'accessories' in the campaign. It's quite edgy and very different for Katie." WENN