Gannett Looks to Spread the 'Buzz' to Advertisers
Editor And Publisher (Free subscription) | 05/11/2009
Offering advertisers more than display, Gannett Co.'s Buzz Bureau looks to provide valuable new options, including such services as content licensing, research and national distribution. "Advertisers are looking for something new and different," says Susan Lavington, senior VP of marketing for USA Today.



