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  1. 2. Making Money on the Web by Seth Godin (Nightingale Conant)
  2. 3. Purple Cow: Transform Your Business by Being Remarkable
  3. 4. All Marketers are Liars: The Power of Telling Authentic Stories in a Low-Trust World
  4. 5. Permission Marketing: Strangers into Friends into Customers
  5. 6. Survival is Not Enough: Zooming Evolution and the Future of Your Company
  6. 7. The Big Moo: Stop Trying to be Perfect and Start Being Remarkable

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Seth Godin



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+Vote!

Seth Godin may be wrong on this one?

Looks like Seth felt the urge to follow me (:> ] in commenting on Rupert Murdoch thinking of blocking search engines from his site. His very short post "Murdoch has it backwards" basically says: You don't charge the search engines to...

+Vote!

Lost Credibility

Seth Godin wrote this very good post today. In it, he contends that we are all amateur scientists making decisions based on little more than feelings, urban legends and gut instinct. He says that, for whatever reason, we ignore recommendations and guidelines put forth by experts. Several of the examples he sites cover healthcare, so I'd like to respond. Now, I love Seth Godin....

+Vote!

Seth Godin rants on faux science and irrationality

"The news here is not that people are irrational, giving too much credence to the dramatic and the local and the short-term (that's not news), but that people have added a veneer of scientific rationality to their irrational decisions." Seth Godin rants on the growing use of phony sciencey-sounding arguments to validate irrational decisions. Like "truthiness," for...

3Vote!

Seth Godin rants on faux science and irrationality

"The news here is not that people are irrational, giving too much credence to the dramatic and the local and the short-term (that's not news), but that people have added a veneer of scientific rationality to their irrational decisions." Seth Godin rants on the growing use of phony sciencey-sounding arguments to validate irrational decisions. Like "truthiness," for...

+Vote!

Clinical Knowledge Versus Clinical Judgment

Read Seth Godin’s most recent post, The Amateur Scientist. In a way that only Seth can do he tells how our culture has turned us all into authorities. Important stuff. I couldn’t help but think how this applies to the Internet and our health. Unrestrained access to information has got us all thinking we know more than we do. Godin wasn’t writing about...

+Vote!

Lecturer's lament

Borrowing a classic Seth Godin formula, I sometimes feel: The more I teach the less they learn; the less they learn the more I teach. I'm sure I'm not alone in this. With experienced and well-read groups, classroom discussions can...

3Vote!

"You don’t charge the search engines to send people to articles on your site, you pay them. If you..."

“ You don’t charge the search engines to send people to articles on your site, you pay them . If you can’t make money from attention, you should do something else for a living. Charging money for attention gets you neither money nor attention. ” - Seth Godin (via AZspot )

+Vote!

Wow!! "Shift Happens" My New Book Has Become a Best-Seller

... discover why Shift Happens is topping the charts in categories usually dominated by authors like Seth Godin and Dan Kennedy. The book is just $21.95 and can be found on Amazon.com

3Vote!

WEB/TECH: Interchangeable Identities: The Collision of Culture, Technology, and Self

... a few miles of their homes. Much of this is still true, but with one exception. "Now," Seth Godin writes in Tribes, "the Internet eliminates geography."2 After the fact, what we have is those who were born digital and epidemic of file-sharing that has preceded them -- where an entirely different portrait of music consumption has emerged - because fans are no longer...

3Vote!

Watch me!

Somehow, don't ask me how, this blog has managed to scrape into the Top 50 marketing blogs to watch in 2010 list. There are some big names on the list too including the likes of Chris Brogan, Seth Godin and Drew McLellan. Click here to go take a look.

3Vote!

Lee Evans Parcel Force (Contains strong language)

Random Posts Skype vs. Gizmo vs. Vonage Brownie Treats for Santa! Thinking Like Seth Godin Google Snuffs Snuffy Adobe Flash Flasher Talking Turkey A New MySpace Generation Evian Flu Truth in Blogging Managing Time Management

3Vote!

When new customers get more than old customers!

I was reading a post by Seth Godin on embracing lifetime value. He mentions in his post on the value of a two year contract for AT& T or Verizon as worth as more than $ 2000 in lifetime value...

+Vote!

Otacool International Launch

Marketing guru Seth Godin cites otaku as the most desirable audience in today's word-of-mouth-driven marketplace. If you walk into a hardcore otaku's room, you would easily see why.

+Vote!

Ideavirus

In his book Unleashing The Ideavirus , Seth Godin writes : Fact is, the first 100 years of our country’s history were about who could build the biggest, most efficient farm. And the second century focused on the race to build factories. Welcome to the third century, folks. The third century is about ideas. Alas, nobody has a clue how to build a farm for ideas, or even a factory...

+Vote!

Tough times for graduates

with it being difficult to get jobs. Here's Seth Godin's suggestion: "Fewer college grads have jobs than at any other time in recent memory—a report by the National Association of Colleges and Employers annual student survey said that 20 percent of 2009 college graduates who applied for a job actually have one. So, what should the unfortunate 80% do? How about a post-graduate...