iscoopz | 26/11/2009
... in this interview with Michael Kahn, SVP Marketing at performance marketing specialist Performics (Publicis Groupe/Vivaki), Marketing Advisor and Kahn really look at it from all viewpoints. The interview is quite long for a blog post but it surely is worth reading.
Media Week (Free subscription) | 24/11/2009
Reckitt Benckiser has shared its estimated £800m media planning and buying business between Havas Media and Publicis Groupe following a six-month global review process.
Fast Company (Free subscription) | 24/11/2009
... between Katalyst; Slide, a Web company founded by Max Levchin of PayPal fame; advertising titan Publicis Groupe; and Nestlé, which owns Hot Pockets. It has been a huge hit, with millions of reposts of the videos on Facebook, each one reaching an average of 65 friends. "There is nothing really like this out there," says an obviously thrilled Mike Niethammer, Nestlé's...
The Guardian (Free subscription) | 23/11/2009
• Deal would give Bing exclusive rights • Times will have paywalls in place by next spring Rupert Murdoch is considering a tie-up with Microsoft which would see the technology group pay for exclusive rights to content from his stable of newspapers, including the Times and the Sun, to attract visitors to its Bing search engine. As part of the deal, Murdoch would prevent stories from his News...
DealBook (Free subscription) | 23/11/2009
After studying research conducted by the Leo Burnett unit of the Publicis Groupe, which AOL hired in September; discussing the issue with employees and advertisers; and reading “a lot of e-mails from consumers,” Mr. Armstrong said, the company decided to keep the name. It is “one of the most powerful brands on the planet,” he said, albeit one that “needs updating, that needs to work on products...
New York Times (Free subscription) | 23/11/2009
After studying research conducted by the Leo Burnett unit of the Publicis Groupe, which AOL hired in September; discussing the issue with employees and advertisers; and reading “a lot of e-mails from consumers,” Mr. Armstrong said, the company decided to keep the name. It is “one of the most powerful brands on the planet,” he said, albeit one that “needs updating, that needs to work on products...
