Business Week (Free subscription) | 12/11/2009
Will Sex Sell for Chrysler?Its new ad campaign goes heavily into titillation—but it will be a tough sell By Can sex sell cars at troubled ? On Nov. 4, (now controlled by Italy's Fiat Group () and almost 10% owned by the U.S. government) finally told the world how it plans to storm back: with a dose of Viagra. At a presentation for auto analysts and reporters, Olivier Francois, the Frenchman...
habser | 09/11/2009
Chrysler and Lancia have joined forces to work on a very similar brand image, with the operations being overseen by Olivier Francois. Since the Chrysler 300C and Lancia Thesis are very similar propositions, Francois suggested this setup. He says that in the future, both brands will get models that reflect “timeless elegance” and recapture “style and cachet.”
CARSCOOP (Free subscription) | 05/11/2009
We found this photo hidden somewhere between a family portrait of Olivier Francois, head of both Chrysler and Lancia brands, and a picture of the Detroit automaker's nifty new brochures in the presentation slides released by Chrysler at the unveiling of the company's five-year business plan on Wednesday. The slide is titled "Ironically Similar"...
The Truth About Cars (Free subscription) | 05/11/2009
Are you seeing a pattern here? Although Olivier Francoise is in charge of the most damaged brand in the Chrysler Group (and yes, that’s saying a lot), at least he’s been here before with Fiat’s problem brand Lancia. So it’s no surprise that Francoise’s branding video for Chrysler is remarkably similar to a Lancia ad: [...]
eGMCarTech (Free subscription) | 05/11/2009
... Lancia models will complement the Chrysler brand and in Europe the opposite will happen,” said Olivier Francois, CEO of the Chrysler and Lancia brands. Some of the plans include selling the Chrysler Voyager as a Lancia to replace the Phedra minivan, reports Automotive News . Other plans include to rebadge the next-generation Chrysler 300C as a successor to the Lancia Thesis sedan...
Motor Authority (Free subscription) | 04/11/2009
Low-resolution, grainy and barely recognizable--sounds like a spy photo of a top-secret supercar in testing. But yesterday it was the best way to describe a new logo, dug out of the depths of the United States Patent and Trademark Office (USPTO). Today, at the tail end of the marathon five-year plan press conference, President and CEO of Brand and Lancia Brand Olivier Francois revealed...
Autoblog (Free subscription) | 21/10/2009
Filed under: Marketing/Advertising , Videos , Chrysler , Fiat Controversial Tibet Lancia commercial -- Click above to watch video Fiat exec Olivier Francois has a big reputation that's based on results. As head of the Lancia brand, he has garnered it more attention than it's had in many years, and the marque sells more cars more consistently. He has done this with a flair for marketing...
