5Vote!
Times Online (Free subscription) | 23/10/2009
... personalising and targeting information in a way quite unlike anything we’ve ever seen before. The key to advertising on mobiles is to do it in a contextual and non intrusive way and to absolutely ensure that customers willingly opt-in to the service. Related LinksMobile ads in the UK are already enjoying significant success. Initial research shows that the response rate is three times that of...
9Vote!
The Guardian (Free subscription) | 13/11/2009
The arrival of Orange as the second network in the UK able to sell the iPhone has not dented sales of the Apple handset through its original UK partner, O2. But Matthew Key, chairman and chief executive of Telefónica Europe - the group which owns O2 UK - has admitted that the wider availability of the iPhone will have an impact on the growth of the UK's largest mobile phone operator....
5Vote!
The Telegraph (Free subscription) | 12/11/2009
... can move forward, having exited the mobile market sometime ago it has one less string to its bow." Matthew Key, chief executive of Telefonica Europe, said overtaking BT was the "silver star on the top of the tree after a great performance." O2 has grown its mobile subscriber base by 1m so far this year while the UK's four other operators – Vodafone, Orange, T-Mobile and 3 – collectively...
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Mobile Phone Blog (Free subscription) | 13/11/2009
... customer base ,which increased by a whopping 292.061 customers in the third quarter of this year. Matthew Key, Chairman & Chief Executive of Telefónica Europe, commented: “Telefónica O2 UK maintained its market leadership, yet again outperforming its competitors in a more competitive environment.” He went on to say,”O2’s ongoing success in the UK is clearly down to our strategy of putting...
5Vote!
Computerworld UK (Free subscription) | 11/11/2009
... unlocked. O2 also provides a FAQs section for those having trouble unlocking iPhones. O2 boss Matthew Key, Chairman and Chief Executive Officer, Telefónica Europe recently had to deny reports that the company wouldn't offer the service. "There is absolutely no truth in that rumour. Once the iPhone becomes available on other UK networks, we will allow O2 customers to unlock their iPhones,...
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The UK Mobile Phone Blog (Free subscription) | 11/11/2009
... are entitled to unlock their devices too. The report comes via The Times who were speaking to Matthew Key, Chairman and CEO of Telefonica Europe (O2’s parent company). In answer to the question: “Is there any truth in the rumour that after Orange and Vodafone are able to sell the iPhone you will not allow people to unlock their iPhone, even if they are out of their contract period'” Key...
3Vote!
Efinditnow (Free subscription) | 10/11/2009
Filed under: Internet Tools, iPhone In an interview with Times Online, Matthew Key, head of O2, shared his company’s plans to allow users of out-of-contract iPhones to switch to other providers: “Once the iPhone becomes available on other UK networks, we will allow O2 customers to unlock their iPhones, although of course they will still need to [...]
3Vote!
iPhone, the Blog (Free subscription) | 10/11/2009
Filed under: Internet Tools, iPhone In an interview with Times Online, Matthew Key, head of O2, shared his company’s plans to allow users of out-of-contract iPhones to switch to other providers: “Once the iPhone becomes available on other UK networks, we will allow O2 customers to unlock their iPhones, although of course they will still need to [...]
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Digital Media Wire (Free subscription) | 09/11/2009
London - U.K. wireless carrier O2 plans to allow customers to unlock their Apple (NASD: AAPL) iPhones for use on competing networks, according to an interview with CEO Matthew Key published by the Times Online. "Once the iPhone becomes available on other UK networks, we will allow O2 customers to unlock their iPhones, although of course they will still need to honor any outstanding contract...
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World of Apple (Free subscription) | 07/11/2009
In an question and answer session with Times online readers, O2 head Matthew Key spoke about the iPhone and how the company is addressing network issues. When asked about how O2 was handling losing the exclusivity of the iPhone Key responded by saying that O2 will allow current iPhone owners to unlock their iPhones for use [...]
3Vote!
touchmyiphone.com (Free subscription) | 10/11/2009
Filed under: Internet Tools , iPhone In an interview with Times Online , Matthew Key, head of O2, shared his company's plans to allow users of out-of-contract iPhones to switch to other providers: "Once the iPhone becomes available on other UK networks, we will allow O2 customers to unlock their iPhones, although of course they will still need to honour any outstanding contract period...
5Vote!
TechRadar (Free subscription) | 09/11/2009
O2's UK head, Matthew Key has not ruled out a possible move to take over UK network 3 in a recent interview. When quizzed by The Times' readers about the potential merger between Orange and T-Mobile, Key was asked whether O2 would consider a move to takeover the smallest network in the UK. Although not stating the company would consider a takeover, the UK boss neatly side-stepped the question:...
13Vote!
Geeky-Gadgets (Free subscription) | 09/11/2009
O2’s chief executive Matthew Key has confirmed that O2 will offer an unlocking service for the Apple iPhone, customers whos contract is up will be able to have their iPhone unlocked for a fee of £14.97. “There is absolutely no truth in that rumour. Once the iPhone becomes available on other UK networks, we will allow [...] This is a post from Geeky Gadgets , who bring you the...
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JabzWeb.com (Free subscription) | 10/11/2009
Matthew Key, CEO of Telefonica Europe, a subsidiary of O2, said that the iPhone customers wishing to leave the operator can call customer service and ask them to unlock their iPhone. The service of unlocking will cost £14.97 ($25), and of course, they must first complete their contract.
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Mac World UK (Free subscription) | 06/11/2009
Why is your 3G coverage so appalling? asks Times reader In a Q&A with readers of The Times newspaper, Matthew Key, Chairman and Chief Executive Officer, Telefónica Europe answers questions related to O2 and the iPhone. Key admits selling the iPhone for the last two years has proved a steep learning curve.
