Kevin Lee , CEO of Didit , and Gian Fulgoni, Chairman and Founder of comScore discuss branding's importance in the marketing mix and how search alone won't close the sale. [via iMediaConnection ]
I ran across a post with the above intriguing title by Kevin Lee over at ClickZ, citing a number of reasons why advertisers in particular have become concerned about some of Google’s recent policy shifts and – more importantly – the possible intentions that can be deduced from those policies. Here are just a few of [...]
The following post was written by 2007 Echoing Green Fellows Kevin Lee and Gemma Bulos in response to the recent typhoons in the Philippines. September 26th 2009 , Typhoon Ondoy (Ketsana) made landfall in Luzon dumping over 12” of rain in 6 hrs on Manila and other parts of the National Capital Region. This caused massive urban flooding, 280+ deaths, destroyed homes and shelters of millions of...
... default home page. "The brand MSN has stood for so many things that it's somewhat muddied," says Kevin Lee, CEO of Internet marketing firm Didit.com. "It hasn't really stood for anything."Now, for the first time in a decade, Microsoft is giving MSN a face-lift. On Nov. 4 some of the millions of users of the MSN home page will see a less cluttered site that for the first time lets users access...
... default home page. "The brand MSN has stood for so many things that it's somewhat muddied," says Kevin Lee, CEO of Internet marketing firm Didit.com. "It hasn't really stood for anything."Now, for the first time in a decade, Microsoft is giving MSN a face-lift. On Nov. 4 some of the millions of users of the MSN home page will see a less cluttered site that for the first time lets users access...
WHITEHILL WELFARE'S hopes of progressing to the third round of the Active Nation Scottish Cup at the expense of the South of Scotland League champions, Threave Rovers, evaporated in a two-minute spell midway through the first half.First, some slaADVERTISEMENTck marking allowed Sam Warren a shooting opportunity which he gleefully accepted and volleyed in an unstoppable drive then Whitehill's Kevin...