It's the 75th anniversary of the agency everyone in Aussie adland knows as Patts. GeorgePatterson Y&R. 75 years in business is a long time. But 75 years in the ad business is a seriously long time. Especially in Australia. It makes Patts older than US agencies like Ogilvy and DDB. To celebrate their anniversary the team at Patts have put their Top 20 ads on YouTube . If you grew...
... its shortlist of four agencies earlier this week. STW Group, M&C Saatchi, Sapient Nitro, and GeorgePatterson Y&R in partnership with Landor, have been shortlisted for the Federal Government’s $20m initiative.To view the second and third-placed entries, as well as the full shortlist and expert critique from our panel of judges, pick up a copy of this week's B&T magazine.
STW Group, M&C Saatchi, Sapient Nitro and GeorgePatterson Y&R, in partnership with Landor, have been shortlisted for the Federal Government’s $20m Building Brand Australia initiative.
Verge is a "Missional Community Conference" in Austin, Texas, Feb 4-6, 2010. They have offered to bring me over to blog it and I have tentatively accepted. Hard to resist because church planting guru GeorgePatterson is one of the...
The protracted legal battle between WPP and Pacific Equity Partners over secret payments made to two executives during the $80 million sale of GeorgePatterson has finally been settled with PEP backing down and former Patts managing director Anthony Heraghty and creative director James McGrath issuing an unreserved apology to the marketing services giant.
That was in the days when every television advertisement broadcast here had to be made here. Call it protection if you want, but it resulted in quality ads that actually spoke to us in our own (peculiar) language. In order to celebrate its 75th anniversary, the legendary Australian agency GeorgePatterson has put 20 best on YouTube. Here are my picks. Try to watch this without crying:...
Foster’s marketer admits Boonie mistake Foster’s made a mistake in creating the famous talking David Boon figurine in light of the current issues surrounding binge drinking, a senior marketer from the brewery has admitted. Cricket legend Boonie became immortalised through GeorgePatterson Y&R’s famous and award-winning Boonanza campaigns for VB during the summers of 2005/06 and 2006/07,...
Technology brands Google and Nokia have been named Australia’s favourite brands, with Microsoft also coming in at number four behind national icon Vegemite, a brand study by GeorgePatterson Y&R has revealed.
Melbourne’s creative talent is to be showcased in the Melbourne Advertising and Design Club (MADC) Creative RAW competition sponsored by The Age. Creative RAW has secured Russel Howcroft, chairman and managing director of GeorgePatterson Y&R, and Gruen Transfer regular, as chairman of judges. Creative RAW is a competition that fosters Melbourne’s young creative talent, and encourages...
Anyway, RSPCA doesn’t ride its animal loving advertising effort through the PETA line. This new print campaign for RSPCA urges us to be more kind to animals. The campaign, developed by GeorgePatterson YR, Brisbane, shows puppies and cats...