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Barry Schwartz



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Barry Schwartz Talks Blendtec, Viral Marketing

Marketers everywhere face problems including mute buttons, ad-blocking software, and steep prices. Advertising that folks actually like and spread on their own is pretty special, then, and so Barry Schwartz recently discussed Blendtec's "Will It Blend?" campaign in the context of viral marketing. read more

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Redirect Case Study: Transferring Google PageRank

Barry Schwartz reports that an old WebmasterWorld thread has been revived with data on how long it took Google to reassign the PageRank of the URLs he had redirected. According to Barry, the author had set up a new URL structure and had redirected the old URLs to the new ones using a 301 redirect. If [...]

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Getting More Conversions While Branding for Google Checkout

... PayPal," at Google Blogoscoped. It could certainly go a long way in branding the service. Barry Schwartz at Search Engine Land , "Google first changed to a larger badge set ago and then added a more in August." They're still too.

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Harmful Options

Previously in series: Living By Your Own StrengthBarry Schwartz's The Paradox of Choice - which I haven't read, though I've read some of the research behind it - talks about how offering people more choices can make them less happy.A...

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Changes and Significance in Search: Looking Back on 2008

... the hole to gain some search market share.Personalization, Universal Search, and SearchWiki Editor Barry Schwartz had this to say: "I think one of the most significant changes in 2008 was just about a month ago with the launch of SearchWiki in the search results. Although I think the average searcher is not ready for it, it is here and there are no signs that it will be going away...

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Google Makes New AdWords Editor Available

Google has released AdWords Editor version 7.0, a mere two months after 6.5 came out as Barry Schwartz points out at Search Engine Land. Google did not make any major announcements about the release, but just kind of put it out there, and we have not yet seen much in the way of user reactions. read more

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A Meal Fit For A King: “Here King!, Here King!”

--(BUSINESS WIRE)--Barry Schwartz is on a mission to make dog food healthy. “We love our pets, but sometimes we express that love by spoiling our animals with the wrong kinds of food,” says Mr. Schwartz,

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Reader Survey: Which Personal-Finance Books Should I Review?

... Forces That Shape Our Decisions — reader recommendation The Paradox of Choice: Why More is Less by Barry Schwartz — reader recommendation Status Anxiety by Alain de Botton — reader recommendation Your Money & Your Brain by Jason Zweig — sent to me by the publisher You Can Negotiate Anything by Herb Cohen — reader recommendation Enough by John Bogle — sent to me by the publisher Personal...

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Yahoo BOSS - An Open Strategy to Search Dominance?

A Search Engine Land post yesterday (Dec. 8/08) by Barry Schwartz entitled “Yahoo BOSS Now Serving 100 Queries Per Second” cited that the BOSS initiative was serving 10 million search queries per day, a figure that was close to rivaling Ask.com’s search volume. I’m not sure if BOSS (Build Your Own Search Service) was Jerry Yang’s idea, but if it was, it could prove to be Yahoo’s road...

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Karen Salmansohn: Unfreedom Of Choice?

... better might be making your life worse. And that's not just my opinion -- that's the opinion of Barry Schwartz, Ph.D., psychology professor at Swarthmore College, and author of The Paradox of Choice: Why More Is Less . After extensive research, Schwartz has concluded that excess proliferation of choice makes people more anxious and less happy -- even clinically depressed at...

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Yahoo's Open Strategy

... will spotlight ratings or activities by contactsSee another short summary of the changes at by Barry Schwartz, Search Engine Land (Dec Posted by Gwen at December 16, 2008 05:55 PM

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A New Blog on Happiness

... "the best." Guess which person is happier? The satisficers and maximizers are from the research of Barry Schwartz, author of Here is a quick video of Dr. Seligman explaining the problem of holiday gift giving:Labels: ,

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Turning off Google SearchWiki

Google SearchWiki To Get Off Button, Might Get Used As Ranking Signal by Barry Schwartz, Search Engine Land (Dec 10) The power of protest -- "TechCrunch has coverage of Google's Marissa Mayer talk at Le Web conference in Paris, France....

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A Thin Slice of Malcolm Gladwell

... problem-solving. Best of all, watch a collection of quality thinkers such as Martin Seligman, Barry Schwartz and Gladwell, discussing . Enjoy!

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Karen Salmansohn: Suffering From Unfreedom Of Choice?

... better might be making your life worse. And that's not just my opinion -- that's the opinion of Barry Schwartz, Ph.D., psychology professor at Swarthmore College, and author of The Paradox of Choice: Why More Is Less. After extensive research, Schwartz has concluded that excess proliferation of choice makes people more anxious and less happy--even clinically depressed at times....