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Andy Sernovitz



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Lindy Interviews The Man. Oh Yes!

Whoo hoo! Check out Lindy's awesome interview of the Master of Word of Mouth Marketing, Andy Sernovitz , which just happens to be the cover article in January's Associations Now . Want more? Don't forget to bookmark our WOM bibliography . Got suggestions for links to add? Let us know in the comments here or over on the Springboard and we'll add them!

+Vote!

Lindy Interviews The Man. Oh Yes!

Whoo hoo! Check out Lindy's awesome interview of the Master of Word of Mouth Marketing, Andy Sernovitz , which just happens to be the cover article in January's Associations Now . Want more? Don't forget to bookmark our WOM bibliography . Got suggestions for links to add? Let us know in the comments…

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Talking About the Word of Mouth Revolution

Best. Holiday. Gift. Ever. There it is. The little interview I did with Andy Sernovitz is this month's cover story in Associations Now . I haven't been this excited since Santa brought me my first Cabbage Patch Kid. Special thanks to Andy for taking the time out of his crazy schedule to chat…

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Recession is a REQUIRED Marketing Tactic

I’m a big fan of Andy Sernovitz’s blog, Damn! I Wish I’d Thought of That! Today, though, I’m not sure I agree with Andy. Marketers: Stop sending promotions that start with in these tough times, how to market in a recession, or any other bad economy-themed promotion. I Wish Andy would have thought of this: Perform a [...]

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Social Media Predictions for 2009

I'll have to think about my own, but here are some from some social media bigwigs . My favorite? "Companies that focus on earning love will thrive during hard times, and kick ass when good times return." - Andy Sernovitz Keep an eye out for our Sernovitz interview in the January issue of Associations Now ,…

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Social Media Predictions for 2009

I'll have to think about my own, but here are some from some social media bigwigs . My favorite? "Companies that focus on earning love will thrive during hard times, and kick ass when good times return." - Andy Sernovitz Keep an eye out for our Sernovitz interview in the January issue of Associations Now , out soon (presumably). : )

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How many social media experts does it take to make 2009 predictions?

The answer is not 15 contributors (David Armano, Rohit Bhargava, Pete Blackshaw, Chris Brogan, Todd Defren, Jason Falls, Ann Handley. Joseph Jaffe (Me), Peter Kim, Charlene Li, Ben McConnell, Scott Monty, Jeremiah Owyang, Andy Sernovitz and Greg Verdino), but rather...

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Social Media Predictions for 2009 from Fourteen Thought Leaders

Peter Kim has compiled a great e-book of social media predictions for 2009 with inputs from fourteen social media thought leaders: David Armano, Rohit Bhargava, Pete Brackshaw, Chris Brogan, Todd Defren, Jason Falls, Joseph Jaffe, Charlene Li, Scott Monty, Ann Handley, Jeremiah Owyang, , Ben McConnell, Andy Sernovitz and Greg Verdino. Here are the top five themes that emerge from [...]...

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2009 Social Media Predictions

... focus on earning love will thrive during hard times, and kick ass when good times return . [from Andy Sernovitz ] With money tight and tensions high, consumers will not tolerate bad service . They will flip out, very publicly, using social media. [from Andy Sernovitz ] Putting the "me" back in customer service, customers, tired of being asked to pay more for less, will...

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Social Media Predictions For 2009

... from the likes of Charlene Li, Rohit Bhargava, Chris Brogan, David Armano, Jeremiah Owyang, Andy Sernovitz, Todd Defren, Ann Handley and more. The full set of predictions is available in the white paper/PDF (linked and embedded). Give it a look see and share what you think 2009 might hold in the comments. Below is what Kim coordinated from all of us: Community and collaboration are...

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Would Anybody Else Tell a Friend?

I attended Andy Sernovitz’s, Crash Course on Word of Mouth Marketing today at one of my favorite venue’s in Chicago, The Catalyst Ranch. I am typically not the kind of guy that likes to learn in a classroom of people, but the agenda was too good to pass up. This is such an important topic [...]

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Social Media Gurus Offer Their Predictions for 2009

... Defren Jason Falls Ann Handley Joseph Jaffe Charlene Li Ben McConnell Scott Monty Jeremiah Owyang Andy Sernovitz Greg Verdino You can find their predictions in this PDF . I read through the paper and pulled out a couple of predictions that resonated and may be applicable to the nonprofit sector. Charlene Li predicts that "Obama-maniacs will spawn a new age of activism." She goes to...

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Peter Kim Assembles A Band for 2009 Social Media Predictions

... Falls , Ann Handley , Joseph Jaffe , Charlene Li , Ben McConnell , Scott Monty , Jeremiah Owyang , Andy Sernovitz , and Greg Verdino . Everyone’s thoughts have been assembled in this PDF . You can also read the document in-line below. Social Media 2009 Publish at Scribd or explore others: Management Business social media 2009 Photo credit, this lucid moment

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Social Media Predictions 2009

... that focus on earning love will thrive during hard times, and kick ass when good times return." - Andy Sernovitz "Suddenly, being Facebook friends with your mom will seem less ridiculous than following 4,000 strangers on Twitter." - Greg Verdino Everyone's thoughts have been assembled in this PDF . You can also read the document in-line below. Your feedback is appreciated and I'd...