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Alex Brownsell



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Mktg - Brand Master: How to use character ambassadors

Good Read (Free subscription) | 26/12/2008

Alex Brownsell For decades, brands have invented characters to help communicate their message with a lighter touch, such as the COI’s use of Tufty the Squirrel and the Green Cross Code Man to provide roadsafety advice. However, the use of established characters to endorse commercial brands is a more recent phenomenon. Tea brand Typhoo provided an early example when it hooked up with the...

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Ford formally considers Volvo sale - Brand Republic

Driive (Free subscription) | 01/12/2008

Ford formally considers Volvo sale Brand Republic, UK - 1 hour ago by Alex Brownsell, Marketing 01-Dec-08, 16:50 LONDON - Motoring giant Ford has announced it is looking to sell Swedish marque Volvo in an effort to ...