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Marketing Profs Daily Fix (Free subscription) | 05/01/2009
I’ve often written about “ NASCAR Blindness ” -- the strongly held belief that if no one in your little bubble of upscale artsy BoBo friends is into something, then clearly no one else could be either-- and how it afflicts the advertising community. But there’s an equally insidious syndrome affecting the tech community: Scoble Blindness. Scoble Blindness is the strongly held belief that everyone using...
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Conversation Agent (Free subscription) | 17/12/2008
... that will not get people up in arms? What can sustain social media? I thought of asking my friend Alan Wolk to help me see the issue from where he sits - the Toad's Stool. _____________________In a recent conversation around the sanctity of social media at Amber Naslund's blog, you distilled the issues into three fundamental questions:...
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Scobleizer (Free subscription) | 5 hours ago
Alan Wolk made an important point for marketers: do not get blinded by “Scoble blindness.” What is “Scoble blindness'” Making products just for Scoble, or thinking that I, or my behaviors online, represent the mass market. Alan is right. They do not. But more on that later. Here Seagate, our premier sponsor over on FastCompanyTV (they have [...]
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AdPulp (Free subscription) | 06/01/2009
Alan Wolk does it again. First, he comes up with the term NASCAR Blindness to describe how coastal elites fail to understand what motivates average Americans. Now, he has a new term, Scoble Blindness, to describe a similar condition that afflicts those working in the tech sector. Scoble Blindness is the strongly held belief that everyone using social media is supremely interested in...
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AdPulp (Free subscription) | 29/12/2008
Alan Wolk sees a new dawn for branded communications when he speaks of "The Great Unleveling". ...for the past fifty years, brands have been able to rely on marketing to "create a splash" for low-interest products and services. So that a clever TV spot with a catchy tag line really could have significant impact on brand awareness for the general public. That's because that TV spot was...
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AdPulp (Free subscription) | 19/12/2008
Alan Wolk was asked by Valeria Maltoni to look into the future and tell us what he sees. I think we're going to see a lot of brands behaving badly in social media. They'll behave badly- or foolishly- because they can't fathom that the one-way conversation is over and that consumers aren't fascinated by what they have to say. And they'll behave badly because they'll be advised by bad...
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The KickApps Blog (Free subscription) | 16/12/2008
... a terrible storm that day, so, apologies to everyone who was expecting him). This was followed by: Alan Wolk of The Toad Stool did a presentation about the basics of social media. He hit on everything from social networks to blogs and message boards to mobile. Mario Armstrong , who among many things is a correspondent for NPR covering technology, has his own show on Baltimore’s NPR...
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ChaosScenario (Free subscription) | 24/11/2008
... rely on some similar miracle to be seen as truly great. Business Credibility Unless they are what Alan Wolk calls a " prom king brand ," companies rely on different mechanisms to build the same sort of penalty-ignoring affection for their brand. Here is an incomplete list: Celebrity endorsements Humor Irrelevant details Jargon Sponsorships However, as we gain access to information...
