News On Women (Free subscription) | 12/08/2008
Mars Botanical, a newly created scientific division of Mars Inc, appointed Mary Wagner General Manager and Chief Technology Officer. Mary, most recently with E & J Gallo Winery, has extensive experience in food industry research and development. Read more about...
Chicago Tribune (Free subscription) | 08/08/2008
Bank worked for Mars while advising deal, lawsuit alleges A Wm. Wrigley Jr. Co. shareholder sued Goldman, Sachs & Co., accusing the New York investment bank of agreeing to advise the chewing gum-maker on its April acquisition by Mars Inc. while still working for Mars.
Chicago Tribune (Free subscription) | 04/08/2008
Wm. Wrigley Jr. Co. has set Sept. 25 as the date on which its shareholders will vote on the $23 billion sale of the chewing gum giant to Mars Inc.
Reuters UK (Free subscription) | 28/07/2008
CHICAGO (Reuters) - U.S. chewing gum maker Wm Wrigley Jr, which is being acquired by Mars Inc, posted better-than-expected profit, boosted by price increases, improved margins and a weak U.S. dollar that helped increase sales.
MultiCultClassics (Free subscription) | 28/07/2008
From AdAge.com… How to Cut Through but Not Offend? Verizon, Snickers Latest to Fail Test Furor Over Ads Is a Reminder of How Easily a Blowup Can Occur By Matthew Creamer and Rupal Parekh NEW YORK -- Late last week, an important bit of marketing news about Mars Inc. was delivered to the world through an unusual channel: a press release from a gay-rights organization that had pressured the candy giant...
AdPulp (Free subscription) | 25/07/2008
The Mr. T Snickers ad that caused a stir this week been taken off the air. The AP says Mars Inc., which makes the candy bars, meant the ad to be funny, not offensive, and that's why they decided to pull it. The Human Rights Campaign Foundation said the ad used stereotypes of gay men. Readers may recall that this is actually the second time Mars has pulled a Snickers ad because of accusations that it...
Gay South Florida (Free subscription) | 25/07/2008
Under pressure from HRC and other gay activists, Mars Inc. will pull this "Get Some Nuts" Snickers ad from British television: Here's the news release from HRC: WASHINGTON – The Human Rights Campaign Foundation, the nation’s largest gay, lesbian, bisexual...
MultiCultClassics (Free subscription) | 25/07/2008
From The Human Rights Campaign… After Discussions with Human Rights Campaign, Mars Inc. Pulls Controversial Ad WASHINGTON – The Human Rights Campaign Foundation, the nation’s largest gay, lesbian, bisexual and transgender civil rights organization, learned today that Mars Inc. will pull a controversial television advertisement for Snickers following communication between the HRC Workplace Project and...
Queerty (Free subscription) | 24/07/2008
HRC press release title: “After Discussions with Human Rights Campaign, Mars Inc. Pulls Controversial Ad.” That would be the instantly infamous flamboyant jogger Snickers ad in which Mister T, of all people, tells him to “Get some nuts.”. [HRC]
New York Post (Free subscription) | 23/07/2008
Wall Street's leveraged loan market will have a lot to chew on today when candy company Mars Inc. launches a $4.5 billion debt offering to help fund its planned $23 billion purchase of gum maker William Wrigley Jr. Co. Led by Goldman Sachs, Mars'...
Queerty (Free subscription) | 22/07/2008
Maybe it’s because a candy like Mars Inc.’s Snickers is so easily associated with “fudge packing” that the chocolate bar’s ad agencies feel the need to release one homophobic ad after another. A 2007 Super Bowl ad showed two auto mechanics accidentally kissing while gobbling down the same Snickers bar; they pulled away from each other, [...]
Zawya.com - Top Regional News (Free subscription) | 21/07/2008
Emaar, The Economic City (Emaar.E.C), has signed a Memorandum of Understanding (MoU) with Mars GCC FZE, the Middle East subsidiary of Mars Inc, to open a full-fledged manufacturing plant of Mars in the Industrial Zone of KAEC.
HowStuffWorks: Daily Stuff Feed (Free subscription) | 30/06/2008
With funding from candy giant Mars, Inc., U.S. scientists are decoding the genome of the cocoa bean. How does a bitter bean become a sweet treat?
Grub Street - New York Magazine's Food and Restaurant Blog (Free subscription) | 27/06/2008
The Naked Cowboy must have his choice of beverages. Photo: Melissa Hom This week a court ruled that Robert Burck, better known as the Naked Cowboy, could sue Mars, Inc., for using an unauthorized cartoon likeness of him in an M&Ms ad. It’s no wonder Burck is going for $100 million: During his teenage years he wavered between anorexia (“I was starving myself,” he says, “I was the skinniest guy in the...
Sci-Tech Today (Free subscription) | 26/06/2008
U.S. government scientists are launching a five-year project Thursday aimed at safeguarding the world's chocolate supply by dissecting the genome of the cocoa bean. A U.S. Department of Agriculture team based in Miami, funded with more than $10 million from candy company Mars Inc., will analyze the more than 400 million parts of the cocoa genome, a process that could help battle crippling crop diseases...
