Adotas (Free subscription) | 23/11/2009
ADOTAS - Whether online or print, classifieds have always been magnets for muck. However, as technology allows for better tracking of fraud, the online classifieds space is looking like a cleaner spot to advertise. Anchor Intelligence will score online classifieds ad traffic for Oodle, whose platform is the muscle behind classifieds that appear on Facebook, MySpace and AOL. Oodle will employ Anchor’s...
Trade Regulation Talk (Free subscription) | 23/11/2009
Nationwide Class Certified in “Click Fraud” Action under California Unfair Competition Law This posting was written by William Zale, Editor of CCH Advertising Law Guide. A nationwide class was certified by the federal district court in Los Angeles in an action against online advertising service provider Citysearch for breach of contract and fraudulent business practices in violation the...
TechCrunch (Free subscription) | 21/11/2009
Most TechCrunch readers have never heard of Tracking202 . But affiliate advertisers love the service, which manages advertising campaigns on Facebook, MySpace and other platforms. In fact, Tracking202 was at the center of the Facebook click-fraud issue that we reported on earlier this year. Tracking202 users saw a certain number of clicks on ads via the Tracking202 interface, and far more on their...
Website Magazine (Free subscription) | 18/11/2009
HTML clipboard Who knew classifieds weren't immune from click fraud? Traffic quality (click fraud) solution provider Anchor Intelligence will now be providing traffic scoring for online classifieds ads through a partnership with Oodle. Oodle has been using internal proprietary fraud detection software to scan listings posted on Oodle and properties within its extended syndication network to identify...
.: Internet Ad Sales :. (Free subscription) | 18/11/2009
ClearMark provides additional security to Oodle’s online classifieds platform. Mountain View, CA -- November 18, 2009 -- Anchor Intelligence, the leading click fraud and traffic quality solutions provider, today announced its entrance into traffic scoring for online classifieds ads through its partnership with Oodle. With its next-generation platform, Oodle powers classifieds for social networks...
Technology & Marketing Law Blog (Free subscription) | 18/11/2009
By Eric Goldman Menagerie Productions v. Citysearch, 2009 WL 3770668 (C.D. Cal. Nov. 9, 2009) While we don't hear much...
SunbeltBLOG (Free subscription) | 16/11/2009
After working with the folks at Highprofits .com and Fliqz .com we’ ve sorted out the trail left by scammers behind Trojan.StartPage.SSSPP. Basically, it was a two-step click-fraud operation that centered on changing (victim) Web users’ home pages to redirect to Highprofits .com sites (including fliqz.com.) Those visitors who (unwillingly) went to Highprofits .com sites as a result made...
.: Internet Ad Sales :. (Free subscription) | 11/11/2009
Undertone Networks Identifies Best Practices for Safeguarding Against Click and Impression Fraud New York · November 10, 2009 · In the world of online advertising , the “click” has been causing quite the commotion. Many industry organizations and even business publications like The Wall Street Journal have reported on click fraud as an increasing problem in online advertising...
Business Wire (Free subscription) | 10/11/2009
LAS VEGAS--(BUSINESS WIRE)--This Thursday at the PubCon Las Vegas 2009 conference, taking place at the Las Vegas Convention Center, experts from Click Forensics and top legal and search marketing firms will participate in a panel discussion titled: “Domain Names and Trademarks: Legal Issues.” The panelists will look at the current state of trademarks, click fraud, and some privacy issues...
Website Builder Blog (Free subscription) | 09/11/2009
It’s a while since we talked about click fraud. This is when people or computers click on pay per click adverts without the genuine intention of finding out more information about the product or service advertised. Click fraud is carried out for two main reasons. The first is to make money. When pay per click adverts [...]
SunbeltBLOG (Free subscription) | 06/11/2009
Our researcher Patrick Jordan ran one of the installers from seriall.com, which is an old fake serial crack site where one can get infected waaaaay too easily. It created a run32.dll which functions as a redirector. When a victim of this searches for the string “remove spyware,” his infected computer re-directs to the web page of security firm Webroot. Clicking on the “Business”...
The Technology Blog (Free subscription) | 05/11/2009
The story of a Seattle Radio station attempting to dive into social media, but instead gets called out for click fraud. Source: http://thenextweb.com/2009/11/04/feckless-seattle-media-meets-click-fraud/
Fleck.com Blog (Free subscription) | 04/11/2009
Though many today would agree that the Internet now compliments traditional consumerism, there are still those businesses that are simply doing it wrong. There seems to be no end to the list of companies who fail miserably at understanding the role of Social Media and the Internet, and it’s a growing concern. It’s a problem [...]
Business Wire (Free subscription) | 04/11/2009
SHERMAN OAKS, Calif.--(BUSINESS WIRE)--In its aggressive campaign to protect online advertisers against click fraud, Advertise.com today announced that its patented ClickShield™ technology will be integrated with its Display Advertising Network. Advertise.com is a premier network for search, display and cost-per-action (CPA) marketing. Advertise.com’s search advertising already benefits...
.: Internet Ad Sales :. (Free subscription) | 04/11/2009
Fights Impression Fraud to Protect Online Advertisers New York - November 3rd, 2009 - As forecasts predict 2009’s online advertising spending to be the lowest since 2002, and with the crucial holiday shopping season fast approaching, online marketers are under tremendous pressure to maximize the efficiency of their advertising spend. It is well known that advertisers must arm themselves against...
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