Once More unto the Breach (Free subscription) | 06/10/2008
The first videos are up on InitMarketing.tv. Sandro interviews Bruce Perens in the kick-off video with fun commentary on open source software and the long-tail. There are also interviews with Oliver Nachtrab from Open-Xchange and Florian Effenberger from OpenOffice.org. There's...
Hee-Haw Marketing (Free subscription) | 06/10/2008
Slow StrategyNever one to be cowed by popular opinion, Russell Davies argues to keep it slow when it comes to strategy. Or at least be able to recognize when to be slow and when to be fast. "I'd argue that...
Edu.blogs.com (Free subscription) | 04/10/2008
A fascinating and personal insight into the Long Tail in action. Earlier this week I appeared alongside illustrious company in the Wall Street Journal. However, I can't even find the referrals from there in the first few pages of my...
Ecademy: user blogs (Free subscription) | 02/10/2008
I've been experimenting in my AdWords campaigns with techniques for targeting the long tail - those thousands of multi-word search phrases that are only ever searched once in a blue moon, but which can add up to a significant volume when taken together. My first attempt was to try using phrase match terms to match as may long tail keywords as possible. For example, the phrase match term 'jazz south'...
Cyclelicious (Free subscription) | 01/10/2008
Xtracycle is using Media Wiki software for their open source long tail standard . The Long Tail frame standard and dimensions are now available as PDF downloads, with a design checklist document also available. There's also room for discussion on product ideas, with a reminder that "while Xtracycle isn't here to steal your ideas, anything you put on here is now open-source and as such is available...
New Love Lines (Free subscription) | 27/09/2008
Wired kicked off NextFest press day this morning with a talk by the magazine’s editor-in-chief, Chris Anderson. The Long Tail author used his allotted 45 minutes to discuss his forthcoming sophomore book, Free, which, according to the author, is due out on Hyperion next spring–or summer, depending on whether he hits his deadline. “You are, in [...]
Nature Diary (Free subscription) | 27/09/2008
This female ichneumon wasp is huge - the body is an inch long, the tail two or three inches: It’s almost four inches long. The long tail is used to drill eggs into trees - the eggs hatch into larva that parasitize other insects. This wasp is in the genus Megarhyssa, the giant ichneumons. This species [...]
The Buck Stops Here (Free subscription) | 26/09/2008
This looks interesting: The Sting of the Long Tail: The Problem of Delayed Harm in Environmental Law Eric Biber University of California, Berkeley - School of Law August 30, 2008 UC Berkeley Public Law Research Paper No. 1261143 Abstract: Many environmental harms share a characteristic feature - they occur only long after the human activity that caused them originally took place. Examples include birth...
The Long Tail (Free subscription) | 24/09/2008
Over the past five years, I've launched project after project. I love each one and put equal effort into each. And each is successful in its own way. But I can't help but notice that my interests are getting increasingly...
SXSW Interactive News (Free subscription) | 24/09/2008
The SXSW Interactive Festival is very excited to announce that Chris Anderson , editor-in-chief of Wired Magazine and author of the best-selling book "The Long Tail: Why the Future of Business is Selling Less of More," will be part of the Keynote Interview on Tuesday afternoon, March 17. Anderson's new book covers the growing importance of pricing models that provide no-cost content, products and...
Wired (Free subscription) | 24/09/2008
"Crowdsourcing," author Jeff Howe got an amusing email from an unemployed guy who asked for a free copy of his book. First instincts were overcome and then he got to thinking: isn't that what crowdsourcing is all about? So, while his supplies last, Howe is giving away a book (dead tree or audio) to anyone who agrees to write an online review. Wired.com
Live Music Blog (Free subscription) | 23/09/2008
The Austin City Limits music festival is coming up this weekend, featuring headliners Foo Fighters, Robert Plant and Allison Krauss, Beck, Manu Chao, John Fogerty, David Bryne, and more. It looks like a so-so lineup for me in terms of headliners but the long tail of the lineup is totally impressive. Unfortunately none [...]
On Our Radar Today (Free subscription) | 23/09/2008
The Long Tail's subtitle was "Why selling less of more is the future of business". Shamelessly, the subtitle of my Wired FREE article was "Why $0.00 is the future of business". But now comes my colleague Jeff Howe's new book,...
Hee-Haw Marketing (Free subscription) | 19/09/2008
Personality Variation by RegionAbsolutely killer graphs of the US based on geography of neurotic-ism, extraversion, conscientiousness, agreeableness, and openness. Very cool. (via) The Social Web Delivers the Porn Industry a Blow "There are some patterns to our Internet use that...
Simple Thoughts - Java and Web Blog (Free subscription) | 18/09/2008
Simple Thoughts Traffic I am sure you have heard about long tail theory on web traffic. Just how important is it? The pie-chart on your left shows the long tail traffic on Simple Thoughts blog. The colored segment represents the top 10 most popular articles on this blog and accounts for approximately 12% of traffic. The remaining [...]
