Micro Persuasion (Free subscription) | 1 hour ago
Later this afternoon I will be speaking at Search Engine Marketing Expo on Ethical Social Media Marketing. Below is the full text of my planned remarks. I look forward to hearing your feedback on this important topic. # # #...
Micro Persuasion (Free subscription) | yesterday
Friends, Romans, countrymen, followers, page views, in-bound links, share of voice, unique visitors and subscribers. These are just some of the more common ways serious content creators (and those who hope to reach them) measure online influence. However there are...
Micro Persuasion (Free subscription) | 01/10/2008
The following is also my column in next week's Advertising Age. Gloom and doom are everywhere this fall. So I am not going to perpetuate it. Instead, I see the global economic meltdown finally kicking the industry into gear toward...
Micro Persuasion (Free subscription) | 28/09/2008
The economy is the story of the year. And although Congress is poised to pass a $700 billion bailout of the banking industry, we're not out of the woods. Many feel that a deep global recession is imminent. This means...
Micro Persuasion (Free subscription) | 16/09/2008
Personal knowledge management is becoming one of the most critical skills that information workers like journalists, marketers and PR pros need to succeed today. Specifically, I am talking about the efficient collecting, processing and weeding of massive amounts of data....
Micro Persuasion (Free subscription) | 11/09/2008
I love Google Docs, but this is just wrong. In a seemingly innocent blog post running down new features for back to school, Google now says they let you search for images off the web via your document so you...
Micro Persuasion (Free subscription) | 11/09/2008
Google isn't exactly known as the most transparent company in the world, but they're light years ahead of Apple - a company that in some ways they share a kinship with when it comes to their reputation for innovation. Apple...
Micro Persuasion (Free subscription) | 09/09/2008
A news story from 2002 about United Airlines filing for bankruptcy tripped up investors yesterday when it re-appeared on Google News, Barry Schwartz reports. The Google News team follows with their own explanation. However, the entire issue raises the lack...
Micro Persuasion (Free subscription) | 08/09/2008
@acarvin tweet on CNN by Steve Garfield on Flickr If you haven't been watching CNN on the weekends you've been missing out. CNN anchor Rick Sanchez has been increasingly using Twitter to engage viewers in conversation while on the air....
Micro Persuasion (Free subscription) | 05/09/2008
Social networking is on fire. eMarketer predicts that in the US the category will reach 44.3% of Internet users by year's end. According to Google Insights, related searches are up 3,000% over the last four years. It has a ways...
Micro Persuasion (Free subscription) | 04/09/2008
The following is also my column in next week's AdAge... The dirty little secret in the blogosphere is that bloggers get free books - and lots of them. Often they show up without anyone asking. Most of the ones on...
Micro Persuasion (Free subscription) | 02/09/2008
Philipp Lenssen has long been one of my favorite bloggers. He co-authors one of the best blogs on Google, which is also one of my obsessions. Today he scored a big scoop. Google's long awaited web browser is launching tomorrow....
LB's Rambles (Free subscription) | 31/08/2008
If you simply can't get enough politics - there must be someone out there who feels that way! - Steve Rubel of Micropersuasion has send a couple of Twittered pointers to iTunes, which is offering the Democratic Convention speeches as...
Micro Persuasion (Free subscription) | 29/08/2008
In June Edelman, my employer, and PRWeek held a two-day summit on the changing media landscape and its affect on business and education. More than 90 people participated. Recently we published a paper chock full of with actionable insights for...
Micro Persuasion (Free subscription) | 29/08/2008
Over the last few months I have been blogging a lot less than I really would like to. I have so much I want to say here and often so little time to write thoughtful essays. There are weeks I...
