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Channel executives at IT hardware and software companies are being asked to sell more through their reseller channels, and both they and their channel partners know what kinds of programs can help make resellers more successful. Yet new research indicates that, despite knowing what to do, technology vendor channel chiefs don't always act on this knowledge. A channel sales effectiveness study just concluded...
In the Disney movie Smart House , "Pat" (for P ersonal A pplied T echnology) turns from a helpful cyber-maid who makes life more efficient and convenient into an intrusive, abusive and overbearing omnipresence who attempts to take complete control over what her charges are able to see and do. Is Google turning into Pat? I hope not; I remain a fan and prefer to believe there's still hope for Google...
Looking for creative ways to go beyond "standard" link building practices? Want to figure out which linking strategies your competitors are using? What's the proper balance between link acquisition and link baiting activities? How can you get links from high-authority sites? Need to build up some external links quickly for a new or redesigned website? Discover all of this and more in these blog posts...
Despite the fact that several smart PR bloggers, including Cece Lee , Laura Moncur and Elge Premeau have written about what works in blogger outreach for PR, there are still a lot of agencies and PR people who just don't get it. Their efforts at appealing to bloggers are awkward at best, counterproductive at worst. Want bloggers to write nice things about your product, service or company? First, it...
Why do some websites fail to achieve objectives? How can you whip an underperforming website into shape? Which elements are the most critical when initiating a website redesign project? How can small businesses cost-effectively add sophisticated capabilities like custom search and social networking features to their sites? What separates effective navigation from poor design? Learn the answers to...
MarketingSherpa yesterday published an article titled Long-Tail Keywords Dead? We Answer This Question and 14 Others on SEO (open access on their site until September 25). Without summarizing the entire 5-page (at 9-point font size!) article, here are a few highlights and observations: Paid vs. Organic Search The article states that 95% of search clicks go to organic results, and only 5% to paid links....
In the old days, email signatures pretty much just mirrored business card information: name, company, title, phone, fax (gotta love that 80's technology still hanging on!) and email address. For most people, that's still the only information their email signature provides. A growing number of Web 2.0-savvy executives, however, are breaking out of the old mold and creatively integrating social networking...
MarketingSherpa just published a short article, Banner Ad Size and Click Rate: Bigger a Bit Better, But It’s Clicks that Count , that includes this chart: Three observations stand out: 1) The data haven't changed much since last year, when it was reported here that "The average CTR for banner ads is roughly 0.25%, with a reported range of 0.17% to 0.40%." 2) Click-through rates are pathetic regardless...
Which types of online advertising provide the highest ROI? Who's really clicking on your PPC ads? Why do PPC costs keep rising? How can you convert more clickers into buyers? Are Web 2.0 technologies now mainstream? Learn these answers and more from this collection of blog posts and articles, some of the best reporting on online research topics so far this year. Search Engine Performance Report: ROI...
Note: this is the first of two guest-posts from customer loyalty expert Nisha Prasad at IQPC. Read on to find out how you can get special pricing for IPQC's upcoming customer engagement and loyalty event. You’re a marketing star. You have more creativity than Jeff Koons , your plans are impeccable and your campaigns are the stuff of marketing Hall of Fame. But are you hitting the mark where it counts?...
The term "social media" encompasses several different types of sites, and it's important to use all of them properly in order to really be effective at social media optimization (SMO). Blogs are of course one of the most common forms of social media, and there are significant benefits to having your own blog as well as building name recognition and credibility for your company through other industry...
Which blogging platform is best for your needs? How can you get the most out of your RSS feed(s)? How can you more effectively convert blog readership into revenue? What SEO tactics are crucial to incorporate on your blog? Learn all of this and more in the articles and posts highlighted below, some of this year's best so far on business blogging. A nip and a tuck: Five fast makeover tips for your...
There are several different tools and tactics included under the umbrella of "social media"—including podcasting, video, social bookmarking, wikis, forums, and social networking—but the ideal starting point is blogging. Having your own blog provides a "container" for all of your thought leadership and potentially viral content, whether in the form of text, images, audio or video. It's something you...
If you sell products through channels and would like to have the data to compare your pains and strategies against other channel marketers, here's a research project you may want to participate in. SharedVue Marketing Technologies is looking for channel marketers to take a brief on-line survey about their pain points regarding channel marketing programs. They are especially interested in marketers...
How can you generate lots of high-quality links in just half an hour per day? Increase e-commerce conversions by a third or more? Use social media to enhance your SEO efforts and build your business? Get the answers to these questions plus learn more about the largest and the fastest-growing social bookmarking and social networking sites in this installment of some of the best SMO blog posts and articles...
