chrisbrogan.com (Free subscription) | 30/09/2008
The New Marketing Summit is just a few weeks away, on October 14th and 15th at Gillette Stadium in Foxboro, Massachusetts (where the Patriots play!). I’m really excited by who’s coming, who’s speaking, and very proud of who we found for exhibitors and sponsors. I worked with Paul Gillin and David Meerman Scott to deliver [...]
Social Media (Free subscription) | 29/09/2008
Paul Gillin's Social Media Report: Tips for dealing with online negativity.
It's all about me! (Free subscription) | 12/09/2008
From The New Influencers ~ The New Influencers is a book for corporate marketers and executives who want to understand and engage with the vast new channels of influence that are emerging online. It's a book about the people who are using online media to drive what may be the greatest change in market dynamics since television. Internet-based communications platforms like weblogs (blogs) and podcasts...
C.C. Chapman's Reality Bitchslap (Free subscription) | 10/09/2008
I spent today in a small room in Needham, MA speaking at the New Marketing Bootcamp. It was a small, highly interactive and curious crowd which made for a great day. Plus I got to meet people like Paul Gillin who I had only read before, but it is always nice to be able to [...]
PR News Wire (Free subscription) | 03/09/2008
New Marketing Summit October 14-15, 2008, Gillette Stadium in Foxboro, MA CANTON, Mass., Sept. 2 /PRNewswire/ -- CrossTech Media, Inc. () producers of the ITEC Conference & Expo series of regional market Web 2.0 and Second Circle Innovation (TM) programs along with The Business Marketing Association () are pleased to announce the New Marketing Summit ( ) being held October 14-15, 2008 at Gillette...
chrisbrogan.com (Free subscription) | 02/09/2008
Paul Gillin and I are running a one day New Marketing Bootcamp up at the Sheraton Needham in the Boston area on September 9th. It’s an opportunity for you to come learn about new marketing like social media and the rest of the online marketing spectrum from folks like Harry Gold from Overdrive Interactive, [...]
chrisbrogan.com (Free subscription) | 22/08/2008
Paul Gillin and I are running a one day face-to-face event just outside of Boston for marketers and PR professionals, with the goal of educating communications professionals about the new tools and strategies you’ll need to prepare for the new worlds of online marketing. And we’re not alone. Our top shelf lineup includes some [...]
The PR Lawyer (Free subscription) | 21/08/2008
A few days ago, I wrote a blog about Paul Gillin's book, The New Influencers . The book gives a great background of the beginning stages of social media and opened my eyes to the benefits of blogging to reach an audience. He wrote a comment and graciously offered our readers a copy of his next book, Secrets of Social Media Marketing . The book is a "how-to" guide for social media and will be due out...
The PR Lawyer (Free subscription) | 19/08/2008
I recently began reading, “ The New Influencers” a book written by Paul Gillin which details the various facets of the social media realm. Gillin is a journalist with 24 years of technology writing and editorial work under his belt. I myself have grown up with Facebook and Myspace and recently joined sites like Twitter , Plaxo and LinkedIn . Although I have been familiar with these sites and know how...
Techdirt (Free subscription) | 16/07/2008
There's an interesting debate going on among some newspaper industry watchers, concerning how newspapers should approach the question of "community." Paul Gillin has written that the concept of newspapers building communities is a fallacy and that newspapers shouldn't even try . He notes that the idea of a community around newspaper content usually just doesn't make much sense, and newspapers are simply...
Poynter Online (Free subscription) | 11/07/2008
Neurmadic Aesthetic, via Flickr (CC license) Should newspapers care if people in its community are "bowling alone?" Today Paul Gillin writes in Newspaper Death Watch about The Fallacy of Community . He says that newspapers "cant do much [to build community] and they shouldn't even try because, with few exceptions, readers aren't a community." He continues: "Publishers of special-interest magazines...
Uncommon Descent (Free subscription) | 22/06/2008
Paul Gillin, a veteran technology journalist and formerly editor-in-chief of ComputerWorld, thinks that legacy mainstream media (MSM) are toast. Sure, lots of people think so, and yet another techhead’s view wouldn’t matter - except that I keep hearing the same thing from journalists who hoped it wasn’t true, and used to say it wasn’t. From Gilpin: Why [...]
Duct Tape Marketing Blog (Free subscription) | 27/05/2008
Marketing podcast with Paul Gillin (click to listen, right click and Save As to download) Paul Gillin has written about technology and now social media’s influence on it, for years. Recently he stopped by to talk about his book The New Influencers on the Duct Tape Marketing podcast. For many a PR firm the concept of bloggers, [...]
EducationPR (Free subscription) | 19/05/2008
The New Influencers: A Marketer’s Guide to the New Social Media Paul Gillin. Quill Driver Books, 2007. 236 pages. Social media is PR’s turn to shine. Why? The fact that people are downloading media and consuming it whenever and wherever they want has disrupted mainstream media. Social media have given people (and organizations) many ways to reshape the way [...]
David Strom's Web Informant (Free subscription) | 13/05/2008
For the past year, Paul Gillin and have been doing a series of weekly podcasts about new media and PR. We have renamed it MediaBlather and this week we have the privilege of speaking to Pat McGovern, chairman of International Data Group and the world's most successful technology media executive. McGovern today oversees a $3 [...]
