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If you are an avid reader of this blog you will already know that I am fascinated with Virtual Worlds and Virtual Events – but I was never truly enamored with Second Life and was not in favor of it for business from the start. (Must have been that scary looking penguin that tried to strike up a conversation with me.) All that aside – I encounter a virtual world from the moment I step foot into my...
How much should you spend each year on media? In business publications, online, radio, even TV? For B2B marketers this can be quite a quandary. But thanks to B2B Magazine – they have compiled a list of the Top 100 B2B advertisers and how much they are spending on each. ( Link to full report. ) But how can that help you? Knowing how much the big boys spend on their media and the distribution of that...
Because of Google , everyone today has access to research that we have never had before. So when you are considering a purchase, what’s the first thing you do? Google it. Therefore shoppers (B2C) and buyers (B2B) are armed with more data than ever before. And its going to get worse, thanks to social media. In Web 1.0 we saw companies create websites as outposts of their companies and immediately everyone...
A live interview with the CEO, Peter Friedman, from LiveWorld at Web 2.0 Expo about the launch of their new product called LiveBar. If you ever dreamed of adding community to your website without having the hassle of a major integration effort involving your IT department then LiveWorld’s newest product called LiveBar is for you. LiveBar adds contextually relevant community to your site by adding...
Tony Blair former Prime Minister of Great Brittan’s Q&A session at the World Business Forum On the topic of Crisis Management One can describe Crisis Management as everything that comes across ones desk – if you remember in my first term of office my objectives were clearly to focus on my top 3 priorities: education, education, education but in reality I was faced with 4 wars and the worst outbreak...
Jack Welch former CEO of GE’s Q&A at the World Business Forum What going on with the economy today and who is at fault? One crowd is these damn investment bankers - when these investment banking firms went public they were playing with others people money – before they were playing with the partners’ money. To let people without accountability make money where the only penalty was a cut in their bonus...
Jim Collins author of Built to Last and Good to Great’s speech at the World Business Forum Good is the mortal enemy of great – I been curious to understand what systematically makes companies great. We now have over 6000 years of corporate data to compare what’s different. The single most important distinction is most companies are like twins in the same industry with the same resources but one makes...
Rudy Giuliani former 107th mayor of New York’s Q&A at World Business Forum How is NYC doing today? It’s doing wonderful – crime remains the lowest in the country, its clean, it’s a place that you either love or hate. It’s going through real difficulty lately since the Yankees aren’t in the playoffs – oh you thought I was going to say something about Wall Street. (Laugh) Well Wall Street is home town...
Colin Powell gave a short speech over lunch at the World Business Forum He relayed a story about two Captains in the Army he had the pleasure to lead as a means of highlighting the importance of Situational Leadership. One time he told two of his Captains to “take that hill”. The 1st Captain ran off and proceeded to take the hill. But the 2nd Captain wanted to know what support would he get, what...
Sir Terry Leahy, CEO of Tesco’s speech at the World Business Forum Tesco’s core purpose – to create a benefit to customers across 2 tenets - Treat customers the way they want to be treated and deliver them what they want Simple but clear strategy to: grow the UK food business, to expand internationally, to become strong in general merchandise and to follow new customers into new markets These 4 aims...
Professor Michael Porter, Harvard Business School on the topic of Strategy at the World Business Forum . Times like these the need for strategy and planning could never be more important. But there is still a lot of confusion about Strategy and what it is. What are the core principles that are going to determine the success of an organization? Have to start with thinking about the competition – the...
John Chambers CEO of Cisco’s speech on Next Generation Companies at the World Business Forum Keep an eye on Market transitions – always be looking at what’s going to happen in the next 18-24 months. The importance of Market Transitions cannot be understated. For example, look at how children with their social networking are growing up and how that will change the way businesses collaborate. There...
Bill George author of True North’s speech on Leadership at the World Business Forum The world is crying out for leadership – what can each of you do to make the world a better place? Today’s environment is a product of a leadership crisis – leaders who take responsibility for their firm. They lose sight on why are they called to lead. Historically we have chosen people for their image rather than...
Here are a few companies in alphabetical order I thought had shown some real promise at the Web 2.0 Expo Ascentium – A model for the agency of the future I spoke to the CMO, Romi Mahajan who explained Ascentium ’s go-to-market strategy to me. They are the nexus of a digital marketing company mixed with a technology firm that does Microsoft CRM, Business Intelligence and Analytics to provide creative...
This is a recap of a presentation by Michael Lazerow of Buddy Media from the Web 2.0 Expo Social Networks are clearly here to stay with almost 50% of the population is using these sites (70% of teens). Social Network have all opened up their platforms which means that brands have cost effective access to more than 500M engaged users (250M of them on just Facebook and MySpace alone!) This is a massive...
