NevilleHobson (Free subscription) | 1 hour ago
Friday morning’s Social Media Cafe get-together in London was another excellent event but with a difference – the venue. After spending all of this year at the Coach and Horses pub in Soho, SMC has moved its regular Friday mornings to the Institute of Contemporary Arts in The Mall (quite a swanky location, actually in the [...]
NevilleHobson (Free subscription) | 11 hours ago
PR Newswire recently released the results of a study conducted by Diagnostics Plus that determined that the wire service’s press releases are used by journalists as a source for an article more than its competitors. The release of the results through social media channels ignited considerable discussion, which is addressed in this FIR Interview with [...]
NevilleHobson (Free subscription) | 22 hours ago
I’ve introduced a slightly new look to this site with a new theme, one I’ve been experimenting with for the past few months on my tech blog as well as on a copy of this blog I run on my desktop PC with Wampserver 2. The new theme is Thesis, one of the new breed of [...]
NevilleHobson (Free subscription) | 09/10/2008
Content summary: FIR Listener Contest results in next Monday’s show; two FIR Interviews posted; Dan York reports on the use of video and other communication tools in the US presidential campaigns; the Media Monitoring Minute with CustomScoop; News That Fits - senators act to restrict random laptop searches at US borders, volunteer-run non-profit PR agency [...]
NevilleHobson (Free subscription) | 09/10/2008
A press release was published this morning announcing the launch of Bond-i (short for ‘Bond Interactive’), a new venture I’m starting with Bond PR International. Bond-i focuses on social communication. That means applying a strategic view to social media and traditional PR, and our plans initially include: Consultancy and training in social media communication Blog management Blog relations [...]
NevilleHobson (Free subscription) | 09/10/2008
Francois Gossieaux, from Beeline Labs, joined forces with Deloitte to study online business communities - what works, what doesn’t, and why - in a research project supported by the Society for New Communication Research. In this FIR Interview, Francois shares the highlights of the study’s results. Listen to this podcast now: Get this podcast: Download the MP3 file (16Mb, [...]
NevilleHobson (Free subscription) | 08/10/2008
More and more companies are implementing social software for employee use, and many more that aren’t find that employees are taking advantage of services that exist outside the firewall in order to do their work more collaboratively. One of the first books to appear on this subject is Enterprise 2.0: How Social Software Will Change the [...]
NevilleHobson (Free subscription) | 07/10/2008
Content summary: FIR Listener Contest closes for entries, review begins; Michael Netzley reports from Singapore on the melamine food contamination case and also PodCamp Singapore; the Media Monitoring Minute with CustomScoop; News That Fits - brands enter the blogosphere, CIPR seeks views on social media guidelines, GM’s Olympic-sized PR blunder, iSense: ‘Welcome to Targeting 2.0′; [...]
NevilleHobson (Free subscription) | 05/10/2008
So the house move is done and we’re now nicely ensconced in our new place, in the same Wokingham neighbourhood about a quarter mile from our old place. We did the move ourselves rather than hire professional movers. That saved me at least £1,100 (so a powerful incentive). Was it worth it? On balance, yes, although [...]
NevilleHobson (Free subscription) | 04/10/2008
Content summary: Neville’s moving house; please vote for FIR at Podcast Alley; FIR listener contest update; Dan York reports; Media Monitoring Minute; News That Fits: Todd Defren’s tale of unethical behavior by an SEO agency, Guy Kawasaki gets immediate help after tweeting his dilemma, Jeremy Pepper blasts clueless use of Twitter, SocialText 3.0 will be [...]
NevilleHobson (Free subscription) | 01/10/2008
This is how someone in France did their house move. Wish it was that simple – just take the complete house with you. We’re moving today and tomorrow. And as we’re doing the move ourselves, probably during Friday as well. So largely offline until the weekend. I will be paying attention to contacts in the meantime, [...]
NevilleHobson (Free subscription) | 29/09/2008
Glancing through this site’s visitor stats, I noticed a high number of inbound connections coming from Google searches on ‘cadbury recall products’ and ‘cadbury list of recalled products.’ Those searching arrived at “Cadbury product recall needs two-way dialogue,” a post I wrote in June 2006 regarding the salmonella contamination scare in the UK confronting Cadbury [...]
NevilleHobson (Free subscription) | 29/09/2008
Content summary: FIR listener contest update; Podcamp Ireland; Michael Netzley in Singapore discusses transparency and trust in Asia; the Media Monitoring Minute with CustomScoop; News That Fits - which comes first: employees or customers', mystery meetings, new books on crowd surfing and brands in networks, lessons learned when launching a venture with social media, MobaTalk [...]
NevilleHobson (Free subscription) | 29/09/2008
Meet Tommy. He’s the star in a new campaign from Cancer Research UK to promote Breast Cancer Awareness Month which runs through October. Tommy is the ‘breast awareness guy,’ the focal point of a special website and starring in a tongue-in-cheek video in which a woman explains how best to check breasts, the twist being [...]
NevilleHobson (Free subscription) | 29/09/2008
The Cabinet Office official who left top-secret documents on a train in June is to be charged under the Official Secrets Act, the BBC reports. […] BBC defence correspondent Frank Gardner said the move would have come as a surprise to many in Whitehall. "They will have thought this was being dealt with internally at the MoD [...]
