Neville Hobson (Free subscription) | yesterday
Content summary: Neville’s in Las Vegas; no report this week from Michael Netzley; the Media Monitoring Minute from CustomScoop; News That Fits: Twitter inspiring more to go mobile, new research from Econsultancy shows opportunities in UK for social media, one bad tweet can cost 30 customers, more women than men use social networks says Pingdom [...]
Neville Hobson (Free subscription) | 28/11/2009
A bit of a dramatic headline, perhaps, but Sin City aka Las Vegas, Nevada, USA, is where I’m headed on Sunday morning on a Virgin Atlantic flight where I’ll be for most of next week, back here in the UK on Thursday morning. It’s been a few years since I was last in Vegas. Each [...]
Neville Hobson (Free subscription) | 28/11/2009
If you listen to FIR episode #504, you’ll hear a report filed by a new correspondent – long-time listener Mark Story who’s based in Washington, DC. Mark is Director of New Media at the US Securities and Exchange Commission. He’s been the architect behind some interesting public experimentation with social media by the SEC including [...]
Neville Hobson (Free subscription) | 27/11/2009
I agree with Stephen Waddington: if you’re in PR in the UK, Econsultancy’s Social Media and Online PR Report is essential reading. I’ve not yet read the detailed report, published earlier this week, just scanned through the extract freely available on Econsultancy’s website. Plus I’ve absorbed some of the commentary posted by PR influencers such as [...]
Neville Hobson (Free subscription) | 26/11/2009
Content summary: Happy Thanksgiving to our US listeners; welcoming Mark Story as an FIR correspondent; we’re going to try Jeremy Hague’s Vodburner app for Skype video calls; Dan York reports on Google Wave and LinkedIn APIs, and has a neat TweetDeck tip; the Media Monitoring Minute with CustomScoop; News That Fits: When the plug is [...]
Neville Hobson (Free subscription) | 24/11/2009
Earlier today, I updated a new program I’m trying out – Seesmic for Windows, which I wrote about last week. After the installer had updated the app, I launched it but got an alert from Norton Internet Security 2010. Up popped a security dialog saying “A program is behaving suspiciously on your computer. We recommend that [...]
Neville Hobson (Free subscription) | 23/11/2009
Content summary: FIR Interview with Tac Anderson posted; the Media Monitoring Minute with CustomScoop; News That Fits: Texas hospital puts social media front and centre in Fort Hood shooting crisis, "Facebook for business" coming soon from Salesforce, Goldman Sachs’ expensive and poorly-thought-out PR initiative, when too much information is bad for the office, the coming [...]
Neville Hobson (Free subscription) | 23/11/2009
A conference report with a difference, created by John Moore – a deck full of comments by participants at the WOMMA 2009 Summit last week on points of interest from their individual perspectives on presentations and keynotes, all told in 140-character bites posted to Twitter. As John describes them: talkable tweets. Talkable Tweets from WOMMA's 2009 Summit View [...]
Neville Hobson (Free subscription) | 22/11/2009
I bought a new pair of shoes last week, a pair of Anatomic Gel slip-ons. The overall process, from first contact with the eventual retailer to delivery, was so outstanding that it’s the type of experience you really want to tell people about. I’d seen these particular shoes in the Jones the Bootmaker shop in [...]
Neville Hobson (Free subscription) | 22/11/2009
Tac Anderson, in his role of Director of Social Media for the PR agency Waggener Edstrom, led an effort to adopt the lifestreaming tool, Posterous, as a communication channel for the launch of Microsoft’s retail stores. In this FIR Interview, co-host Shel Holtz explores with Tac the uses to which Microsoft is putting Posterous and [...]
Neville Hobson (Free subscription) | 20/11/2009
A few weeks ago, I wrote about the problem with PR email, the results of a survey on people’s attitudes to the email that PR agencies and others send them. The survey paints a dismal picture of how email is used in the PR business. Now, here comes an equally bleak picture on what marketers do [...]
Neville Hobson (Free subscription) | 20/11/2009
Content summary: Mitch Joel’s book offer; FIR Interview with Tac Anderson coming; update on the FIR Twitter List; FIR #500: more listener predictions; Dan York reports; the Media Monitoring Minute with CustomScoop; News That Fits: Ronna Porter’s example on calling on your online community to verify your social media credentials in a job application, social [...]
Neville Hobson (Free subscription) | 19/11/2009
In my experience, the best way of interacting with your community on Twitter is by using a third-party application rather than via Twitter’s website. My app of choice on the desktop is TweetDeck, a product I’ve been using since it first appeared last year and which I’ve frequently written about. I also like Seesmic, an app [...]
Neville Hobson (Free subscription) | 16/11/2009
Monitoring and ROI are two hot topics when it comes to social media. They’re two of the hottest topics for an event focused on social media, and there is one taking place in London on Tuesday November 17, where I’ll be as a speaker and panel discussion facilitator. Monitoring Social Media 09 is organized by [...]
Neville Hobson (Free subscription) | 16/11/2009
You have to hand it to Socialnomics author Erik Qualman – he knows how to tell a compelling story and sell his message, which obviously promotes his book. Check out his latest video Social Media ROI. Whatever you think of using the acronym ROI with social media – there is lots of different opinion out there [...]
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