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Social Media (Free subscription) | 17/08/2008
Marshall Kirkpatrick in Read Write Web: Study: Fastest Growing US Companies Rapidly Adopting Social Media. A one year follow up on a study of social media adoption at 500 of the fastest growing companies in the US has found that familiarity with and use of blogs, podcasting, wikis, online video and social networking has skyrocketed in 2008 to nearly double what it was in 2007. 77% of respondents now...
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Content Matters (Free subscription) | 14/08/2008
Marshall Kirkpatrick at Read Write Web started a bit of a meme frenzy today with his post Does Good Tech Need PR? The post got me thinking about my experiences using both internal and external resources for PR and what...
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PR Squared (Free subscription) | 13/08/2008
The perennial “bash on PR” meme started up again this week. First Scoble knocked us. Then Arrington took aim. Even Steve Rubel, “one of our own,” took a potshot. Thankfully, both Marshall Kirkpatrick of ReadWriteWeb and Mark Hopkins at Mashable...
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Worker Bees Blog (Free subscription) | 08/08/2008
Marshall Kirkpatrick has written a lengthy and fascinating post entitled Will the Semantic Web Have a Gender? over at Read-Write Web. Frankly I'm not qualified to discuss the point from a geek point of view, I have trouble grasping what the semantic web in action looks like. But I do think it's relevant to discuss how history is written in this context, and I do think it's relevant to discuss what...
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ReadWriteWeb (Free subscription) | 01/08/2008
I'm very pleased to announce that Marshall Kirkpatrick has joined ReadWriteWeb in a full-time capacity, as our new Vice President of Content Development . The grand title reflects Marshall's senior position within ReadWriteWeb, where he will be responsible for driving a lot of our upcoming content developments. These include premium content, publishing system enhancements, and more magic things. Marshall...
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pc4media (Free subscription) | 25/07/2008
Marshall Kirkpatrick on the early success of Flickr : Customer Service is The New Marketing One of the most important elements of Flickr's early success was its incredible engagement with its users. Flickr management spent what might have seemed like a totally unreasonable amount of time welcoming new users to the site, participating actively and promptly in forums and highlighting the best photos...
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thinks (Free subscription) | 24/07/2008
Many companies simply assume paid search, most often through Google, is their best source of business. It's inherently trackable - and you know how much we love that around here - quick and relatively inexpensive. Customers love it, too. So much so that Marshall Kirkpatrick at Read/Write Web recently wondered ...
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Susan Mernits (Free subscription) | 19/07/2008
It was thrilling to learn that Marshall Kirkpatrick's article on women bloggers to note in Read Write Web included this one. Shout out much appreciated.
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Dogster Inc. Company Blog (Free subscription) | 18/07/2008
Marshall Kirkpatrick alerted us to a Wall Street Journal article highlighting research done by Ed Moran, a Deloitte consultant that finds exactly what we’ve documented. Companies that launch online communities as a means to market their brand or products almost invariably fail. For online communities to work the number one purpose must be to nurture, [...]
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This is Herd (Free subscription) | 18/07/2008
"How would you feel if you spent more than $1 million throwing a party and less than 100 or even 1,000 people showed up?" , asks Marshall Kirkpatrick of website readwriteweb. Marshall refers to a Deloitte study (covered here in the Washington Post ) that shows that 35% of corporate online communities have less than 100 members, and less than 25% have 1,000+ members. This is despite that 60% of these...
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Deep Jive Interests (Free subscription) | 17/07/2008
Marshall Kirkpatrick comments on a recent Hitwise study, remarking that a whole load of people *still* type in the URL not in the Address Bar, but directly into a search engine, to find their site. Marshall’s wondering if civilization as we know it would collapse around our ears if some elements of the web going [...]
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Beth's Blog (Free subscription) | 15/07/2008
Are you using RSS to listen, but want to know how to fine tune your listening skills? Go no further than this excellent screencast from Marshall Kirkpatrick. Why would you ever want to use Yahoo Pipes you might be wondering?...
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Beet.TV (Free subscription) | 13/07/2008
While it was Kara Swisher published first published the news about the sale of paidContent to the Guardian early on Friday morning, super blogger Marshall Kirkpatrick confirmed the sale by uncovering a Twitter post and reply between two senior Guardian...
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ProHipHop - Hip Hop Marketing & Business News (Free subscription) | 12/07/2008
Congratulations to Rafat Ali, founder of paidContent.org, and to all the folks associated with ContentNext Media which has been acquired by the Guardian Media Group. Rafat Ali discusses the acquisition and the future of ContentNext. Marshall Kirkpatrick shares his...
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TechCrunch (Free subscription) | 11/07/2008
It’s getting kind of lonely out here as an independent blogging startup. In May Ars Technica was picked up by Wired. Today Kara Swisher and Marshall Kirkpatrick report that blog network Paid Content’s parent company ContentNext Media is being acquired by The Guardian Group for $30 million or more, including earnout. Paid Content is led by [...]
