New York Post (Free subscription) | 31/10/2009
The global ad giants believe the worst of the downturn is behind them, but disagree on whether a recovery is underway. The head of WPP Group, the world's largest marketing company, weighed in yesterday with third-quarter results that were "less wo...
Mediabuyerplanner (Free subscription) | 30/10/2009
WPP Group reported an 8.7% decline in organic revenue, to $3.319 billion, in the third quarter, compared to the same quarter a year ago. The decline followed a 10.5% decline in the second...
Atomic Insights Blog (Free subscription) | 23/10/2009
A friend of mine who has been a professional nuclear engineer for a couple of decades sent me a link to a mid September 2009 blog post at AdWeek.com titled Grey Energizes America's Natural Gas Alliance: WPP Group shop fires up first salvo this weekend . Here is a quote from the advertising trade press publication: NGA, a group of independent natural gas exploration and production companies, was formed...
Media Money with Julia Boorstin (Free subscription) | 21/10/2009
Posted By: Julia Boorstin On the heels of Yahoo!'s better than expected earnings after the bell Tuesday, the web giant will announce a partnership later today that represents a new focus on original content. I have the early scoop: Yahoo! is about to announce it's partnering with ad giant WPP's Group M Entertainment to together produce new branded webisodes, both companies bringing in advertisers,...
Thoughts of Nigel (Free subscription) | 07/10/2009
The IOC has to embrace younger generations and "learn from the likes of YouTube or risk losing young viewers for life." That was the opinion of Martin Sorrell from WPP Group as reported by Social Media today. In a keynote speech on digital media at the International Olympic Committee’s Congress he also recommended that “If they are going online, you go online. You have to let...
paidContent:UK (Free subscription) | 06/10/2009
With the 2016 Olympic Games all squared away and set for Rio de Janeiro, members of the International Olympic Committee could get down to more serious business—such as how to handle the issue of online video. WPP Group CEO Sir Martin Sorrell had some very simple ideas for the IOC as he spoke at the group’s congress. According to the Canadian trade mag Marketing , Sir Martin advised the...
Paidcontent (Free subscription) | 02/10/2009
Since the end of 2006, Omnicom Group’s smaller rivals WPP Group and Publicis Groupe have struck out aggressively to acquire digital ad shops, while Omnicom has tended toward smaller investments like the purchase of interactive marketer C2 Creative , or taking a stake in New Zealand web designer Shift and virtual world ad specialist Millions of Us . With companies like Digitas, 24/7 Real Media...
Paidcontent (Free subscription) | 01/10/2009
Tired of being left behind smaller ad holding company rivals in making digital acquisitions, Omnicom Group is forming a division that will look for digital acquisitions, the WSJ reports . The new unit, called Omnicom Digital, will be headed by Jonathan Nelson, who is now a special adviser to CEO John Wren. Omnicom Digital will oversee some in-house digital companies within Omnicom, such as its analytics...
paidContent:UK (Free subscription) | 29/09/2009
WPP Group’s lawsuit against web-based TV creative ad agency Spot Runner for securities fraud and breach of contract has been dismissed, sources close to the legal dispute tell paidContent. WPP, which helped lead a $40 million funding in the Los Angeles company about three years ago, accused Spot Runner of failing to disclose a stock sale to other shareholders. The Dublin-based ad holding company...
The Flack (Free subscription) | 28/09/2009
I had the good fortune to attend the thought-provoking " Future of Media " panel, hosted by MediaPost and sponsored by AOL and others, in New York City last week as part of Advertising Week . Featured (from left to right) were: Mark Cuban (HD Net, Dallas Mavs), Vivien Schiller (NPR), Bob Garfield ( Ad Age , NPR), Martha Stewart , Reid Hoffman (LinkedIn), Susan Whiting (Nielsen), Rob Norman...
Paidcontent (Free subscription) | 21/09/2009
Yahoo’s estimated $100 million campaign is all about putting it’s “Y” in “You.” Over the past few days, some details have begun to leak out about the campaign, which will be officially unveiled on Tuesday during Advertising Week . The new tagline is “It’s You!”—ads feature the Yahoo ( NSDQ: YHOO ) graphical “Y” and exclamation...
Silicon Alley Insider (Free subscription) | 17/09/2009
NEW YORK (AdAge.com) -- It's sexy these days for creatives to talk about data. And Tuesday's marriage of a major content-development platform with a major web-measurement company means analytics could soon be conceived right along with art and copy. Adobe Systems announced last night that it will acquire web-analytics firm Omniture for $1.8 billion in equity by fourth-quarter fiscal 2009. The deal...
Silicon Alley Insider (Free subscription) | 16/09/2009
One winner in Adobe's $1.8 billion deal to acquire Web analytics company Omniture : WPP Group, the ad giant, which invested $25 million in Omniture in January and stands to more than double its money. Omniture issued WPP 2,852,578 shares at a cash price of $8.76 per share on Jan. 27, according to a SEC filing . At Adobe's $21.50 purchase price, those shares are now worth $61.3 million, or a $36.3...
Paidcontent (Free subscription) | 10/09/2009
With Asia’s online audience and ad revenues still seeing healthy growth, The Nielsen Company has acquired South Korean audience measurement firm KoreanClick. The acquisition will give Nielsen access to 30 markets in the region and South Korea’s roughly 40 million web users. The firm launched about nine years ago. In addition to counting traffic, the company also offerngs “attitude...
Data By Da{t}ta - Shiraz Datta (Free subscription) | 01/09/2009
As mentioned in my earlier post, today I had an opportunity to meet a knight - Sir Martin Sorrell, an English businessman, currently the chief executive officer of WPP Group. As numbers always attracts me and with a number of over US$175 million net worth of Sir Martin Sorrel, this was one event that I couldn’t afford to miss. As mentioned earlier, I went there with an open mind and an opportunity...
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