Information Campaigns: Balancing Social Values and Social Change: Balancing Social Values and Social Marketing Change (SAGE Series in Communication Research)
Home Income (Free subscription) | 4 hours ago
Creativity is an absolutely essential trait for driving a website development to the head of the pack amidst the ruthless competition in any kind of online .
Forex Robot (Free subscription) | 5 hours ago
What does a virus have to do with marketing? Viral marketing describes any strategy that encourages individuals to pass on a marketing message to others, creating the potential for exponential growth in the message’s exposure and influence. Like viruses, such strategies take advantage of rapid multiplication to explode the message to thousands and then to [...] Related posts: The Reasons For...
Digital Lifescapes | by David H. De (Free subscription) | yesterday
According to the latest eMarketer assessment, consumer packaged goods (CPG) companies and social media marketing are not a logical mix. CPG companies tend to focus on attempting to reach a passive "mass audience" of docile consumers -- while social media is more focused on actively engaging independent-thinking people. "By looking at social media as a way to listen to consumers, respond...
Voodoo Extreme (Free subscription) | 20/11/2009
Remember that Mass: We Pray dodgy Wii game announcement from a couple of days ago? Turns out that...
Cheviot Charlie's Marketing Guide (Free subscription) | 20/11/2009
Facebook, Twitter, LinkedIn-these are names that have become buzzwords not only among consumers but also among business marketers. In today’s online marketing environment, companies that have not developed a viable social marketing strategy fall leagues behind their social media savvy competitors. More: continued here
MIT Advertising Lab (Free subscription) | yesterday
Sometimes, when you have people listening and nodding their heads in agreement, they may be hearing something very different from what you think you are saying. Chris Anderson's tweeted about the There Is This Company post. Many people who read it see it, as Chris does, as a call to Apple to embrace some flavor of social marketing . After all, it's 30,000-people that doesn't have anyone I could find...
Studiopjj (Free subscription) | yesterday
J.C. Penney Co. Inc.'s Beware of the Doghouse viral marketing campaign is back. Check it out. www.bewareofthedoghouse.com
The Industry Standard (Free subscription) | 20/11/2009
Though you may think us to be iPhone fans all the time, we really do want to root for the underdog. Whether it's Google's Android or Palm's webOS, the smartphone industry could really use a David to the iPhone's Goliath to promote competition and better products all around. So it comes as a bit of a downer when we hear that Android development isn't going so well. Gameloft, whom you may know for making...
Cinema Blend (Free subscription) | 20/11/2009
This week a prayer simulation game called Mass: We Pray was announced. As you might've expected, it's a viral marketing ploy for a different product.
Kevin, M.D. - Medical Weblog (Free subscription) | 20/11/2009
Originally published in MedPage Today by Emily P. Walker, MedPage Today Washington Correspondent Drug and device makers are urging the FDA to establish clear guidelines that will allow the industry to discuss and promote products in the unsettled world of online social media. The FDA is hearing testimony from drug and device companies, online marketing experts, and [...] Posted at KevinMD.com . Stay...
CRM Daily (Free subscription) | 20/11/2009
It was not so long ago that the spread of the mobile phone sent waves of fear through the reserved world of fine watchmaking. The practicality of a portable phone that doubled as an accurate digital timekeeper made the necessity for a wristwatch vanish almost overnight. But now, with the popularity of the iPhone and its myriad applications, the watch industry finally has been able to embrace a product...
Adland (Free subscription) | 20/11/2009
The Denver Egotist reports on the undersea billboards hoax , a stunt pulled by Ivar’s Seafood Restaurant in Seattle has veered off the storytelling map and is read as outright lying by punters. In this very creative piece of viral marketing Ivar's had underwater billboards at the bottom of Puget Sound anchored in the mid-1950s to greet the future when everyone would be traveling by submarines.This...
Dave Burke (Free subscription) | 20/11/2009
Chris Brogan’s Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust is deceivingly simplistic. You read, “be helpful, connect people, be transparent, blah, blah.” Social Marketing concepts you already know and may perhaps practice, yet they are presented here in such a way that you realize you can do it better, much better. Chris Brogan has proven the...
Affordable Website Promotion (Free subscription) | 19/11/2009
Some E-books combine very well with an affiliate program. When the affiliate receives some additional profit from promoting the viral message, like being able to brand your E-book together with his affiliate links, the affiliate makes a purchase when a reader buys through a branded link. You profit from increased traffic on your website as [...]
Affordable Website Promotion (Free subscription) | 19/11/2009
What will a virus have to do with marketing? Viral marketing describes any strategy that encourages individuals to die a promoting message to others, creating the potential for exponential growth within the message’s exposure and influence. Like viruses, such methods exploit speedy multiplication to explode the message to thousands and then to millions. Public health nurses [...]
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