Simian shoppers love Banana Nut Cheerios
adfreak (Free subscription) | 5 hours ago
This Publicis Modem spot aims to be goofy and outrageous, but it's mostly just dull.
Publicis
3Vote!
3Vote!
5 things a CMO should know about brand protection
newsletter archive (Free subscription) | 06/11/2009
November 6, 2009 issue Forward this newsletter | Subscribe | View online 5 things a CMO should know about brand protection By Frederick Felman Taking an active role in protecting your brand online has never been more important for CMOs. Here are five areas you can (and should) address right now. How to build a team that has the "it" factor By Sean Cheyney Tired of endless churn within your...
Videos
3Vote!
7225: Pink Cadillac? No, Pure White.
MultiCultClassics (Free subscription) | 05/11/2009
Advertising Age reported McCann didn’t make the final cut for the Cadillac pitch. Also not among the contenders: Any Minority Agency. General Motors allegedly has prerequisites for candidates, including some prior car experience and expertise with luxury brands. Not publicly listed with the mandates: White Skin. Will GM even allow minority shops to handle the minority assignments—or will...
3Vote!
Go discover Publicis' vision of contagious ideas : ideas that change the conversation ... Video after the break
contagious ideas (Free subscription) | 05/11/2009
Click Here Source : Publicis POSTED ON CONTAGIOUS IDEAS : 2.0 strategic planning BY : francois perennes THE BEST OF OUR BLOGS PSST.FR AN INITIATIVE OF POURQUOI TU COURS ? 2.0 STRATEGIC PLANNING AGENCY jérémy dumont DIRECTOR OF STRATEGIC PLANNING
3Vote!
Breaking campaign: Pure Waters continue to transform Tasmanians
bandt Breaking News (Free subscription) | 05/11/2009
In a follow-up to the ‘Pure Waters’ TVC for Boag’s Draught, Publicis Mojo Sydney has created a print campaign based on the same idea that the pure waters of Tasmania make things better.
3Vote!
Leo Burnett Wins Kellogg Business
Law Blog - WSJ.com (Free subscription) | 04/11/2009
Kellogg awarded the bulk of its global advertising business to Publicis's Leo Burnett, in a blow to JWT.
10Vote!
SeeSaw Appoints Commercial Chief; Bigmouthmedia's New CEO; TBWA Agency President Leaves
paidContent:UK (Free subscription) | 04/11/2009
— SeeSaw : Arqiva has hired former Channel 4 business development manager Matt Rennie as the commercial head of its forthcoming consumer VOD portal. Rennie has held senior commercial positions at Virgin Media ( NSDQ: VMED ) and Music Choice and will now hire his own commercial team for SeeSaw. SeeSaw this debuted its logo and brand identity but has still to set a launch date or announce any...
5Vote!
Rewind your life in India
Mastercom (Free subscription) | 04/11/2009
A nice video that happens in India where everything is rewinding... Advertiser: Orange Agency: Publicis paris
3Vote!
James Boag at the Melbourne Cup
Duncan's TV Ad Land (Free subscription) | 03/11/2009
The James Boag Pure Waters campaign was extended in a newspaper advertisement last week in anticipation of the Melbourne Cup horse race today. John Flaus, the key actor from the Pure Waters campaign, appears on a horse with the text, “These waters just make things better.” Credits The Pure Waters campaign was developed at Publicis Mojo, Sydney, [...] © 2009 The Inspiration Room
5Vote!
Renault : Dracula [Image]
scaryideas (Free subscription) | 02/11/2009
Renault : Dracula [Image] Traveling with Renault, is traveling protected. 13 of our models have received 5 stars in the euro ncap security tests. Advertising Agency: Publicis Colombia Creative Directors: Juan David Vallejo, Jaime Solano Art Director: Álvaro “el chamo” Padilla Copywriter: Gerardo Quirós Photographer: Jorge Oviedo Other additional credits: Estudio Capas (Argentina)...
4Vote!
Marketing groups pin hopes on acquisitions
FT.com (Free subscription) | 30/10/2009
The marketing sector's third-quarter results showed little sign of improvement in advertising, with Publicis of France posting the best results among the five large agency groups
3Vote!
WPP: The Ad Market Recovery Isn't Here Yet
Silicon Alley Insider (Free subscription) | 30/10/2009
While rival Publicis is making positive waves about the ad market bouncing back, WPP says we're still not out of the woods. Read the rest of this story » See Also: Publicis CEO Says The Ad Market Is Back On Track Yahoo, Ad Giant WPP Announce Branded Content Partnership (YHOO) WPP's Sorrell: We Can't Fire People Fast Enough To Keep Up With The Collapse In Ads (WPPGY)
3Vote!
3 steps to stickier campaigns
newsletter archive (Free subscription) | 29/10/2009
October 29, 2009 issue Forward this newsletter | Subscribe | View online 3 steps to stickier campaigns By Adam Broitman Success in today's marketing landscape requires more than just a "sticky" website -- every element of your campaign needs to stick. Follow these principles to ensure they do. The role of the modern agency By Tom Hespos An upcoming ad:tech panel will deal with the role of...
3Vote!
Whoops! Are Reports of the Ad Recovery Greatly Exaggerated?
MediaMemo (Free subscription) | 29/10/2009
Here's the counterpoint to Publicis' mildly optimistic take on the ad market yesterday: Rival ad holding company Interpublic Group's report, which is mildly pessimistic. But the takeaway is the same: If things get better, anyone who's not Google won't see much real sign of it until next year.
3Vote!
Publicis Banks on Digital to Drive Growth
MarketingVOX (Free subscription) | 28/10/2009
Publicis Groupe is predicting a better fourth quarter - both for itself and for the overall ad market - and a return to growth in the second half of 2010. The French advertising conglomerate reported...