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SBWire Press Releases (Free subscription) | yesterday
Canadian education has the highest quality standards and is considered to be one of the most prestigious among employers around the world. This is why so many international students are attending courses at colleges or universities in Canada. Back in their home countries, students often enjoy considerably higher salaries compared to those having domestic degrees and can climb the corporate ladder much...
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Advertising Age - MediaWorks (Free subscription) | 24/11/2009
NEW YORK (AdAge.com) -- Reckitt Benckiser has consolidated its $1.3 billion global traditional and digital media planning and buying account for its 17 Powerbrands, which include products such as Lysol, Woolite and Calgon, with Havas' and Publicis' media groups, the marketer said in a statement. Both had previously worked with the packaged goods giant. Shops from Omnicom and WPP also pitched the business....
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The Guardian (Free subscription) | 23/11/2009
AOL just released its new branding look—one consistent typography showing "Aol" with different literally hundreds of "reveals" from various artists. We're only seeing a snapshot; the new identity fully debuts when AOL rings the bell to open the New York Stock Exchange Dec. 10. (Images here and after the jump with the release.) For Running Man devotees, AOL CEO Tim Armstrong...
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PR News Wire (Free subscription) | 19/11/2009
NEW YORK, Nov. 19 /PRNewswire-FirstCall/ -- Omnicom Group Inc. (NYSE: OMC) agencies BBDO, DDB and Goodby, Silverstein & Partners topped The Gunn Report again this year, walking away with Most Awarded Network in the World, Most Awarded Agency, and Most Awarded Interactive Agency, respectively.
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PR News Wire (Free subscription) | 18/11/2009
CHICAGO, Nov. 18 /PRNewswire/ -- Zocalo Group, a division of Ketchum and Omnicom Group, has been awarded the 2009 Excellence in New Communications Award for Measurement Innovation for the agency's new social media diagnostic tool, the Digital Footprint Index. Released earlier this year, the DFI was developed to improve a marketer's ability to understand, measure and accelerate where and how brands...
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PR News Wire (Free subscription) | 18/11/2009
BEIJING, Nov. 18 /PRNewswire-FirstCall/ -- Omnicom Group (NYSE: OMC) agencies dominated the spotlight at this week's Digital Media Awards, sweeping eight out of 12 Golds, the Platinum, and the Digital Agency of the Year title. Colenso BBDO and AIM Proximity were awarded the Platinum for Yellow Treehouse, marking the second consecutive year win for Colenso BBDO, while BBDO/Proximity Asia Pacific capped...
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SBWire Press Releases (Free subscription) | 11/11/2009
More sophisticated software and algorithms made automated translation quite popular during the last couple of years.
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Advertising Age - Digital (Free subscription) | 10/11/2009
NEW YORK (AdAge.com) -- Wrigley is yanking digital agency-of-record duties from Tribal DDB, Digitas and Agency.com and shifting to a creative shootout strategy between a roster of agencies including independents Big Spaceship and Firstborn and Omnicom majority-owned EVB, according to executives familiar with the matter.
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AdPulp (Free subscription) | 10/11/2009
Adweek is reporting that BBDO/Detroit and its field offices will close on Jan. 26, 2010, putting 485 people out of work. Given that news, it's kind of weird to see the following message on Chrysler.com : "Give yourself a promotion." Ouch. On July 30 Chrysler told the agency that while it wished to continue to work with the shop, it was not prepared to do so under current contract terms....
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paidContent:UK (Free subscription) | 10/11/2009
— Google ( NSDQ: GOOG ) UK : The Big G in London has appointed Bruce Daisley leader for YouTube and display ads, effectively replacing Jonathan Gillespie who left to become GMG Radio’s commercial head in January, the company confirmed. Daisley, who moves over from running Google’s UK agency account with Omnicom and previously worked at Bauer, will run a team of around 12 and will...
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Law Blog - WSJ.com (Free subscription) | 09/11/2009
Ad agency BBDO said it is preparing to close its Detroit office, as the Omnicom Group unit's contract with Chrysler Group, one of its biggest accounts, expires in January.
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PR News Wire (Free subscription) | 09/11/2009
NEW YORK and LAS VEGAS, Nov. 9 /PRNewswire/ -- CBS Vision, the research division of CBS Corporation, and media agency OMD, an Omnicom Media Group company, today announced a new research partnership that will allow OMD's clients access to the CBS Television City research facility housed in the MGM Grand Hotel in Las Vegas.
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Advertising Age - MediaWorks (Free subscription) | 09/11/2009
NEW YORK (AdAge.com) -- Omnicom Group's OMD is establishing a research partnership with CBS Vision and its Television City research facility in Las Vegas called Communications Lab @ OMD, which already has marketers Pepsi, McDonald's and Hershey's signed on for the program.
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PR News Wire (Free subscription) | 06/11/2009
BEIJING, Nov. 6 /PRNewswire-FirstCall/ -- Omnicom Group's (NYSE: OMC) BBDO, DDB and TBWA won accolades for their outstanding work in China, garnering top honors at the various award shows held during the recent China International Advertising Festival in Nanning, China.
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MultiCultClassics (Free subscription) | 05/11/2009
Advertising Age reported McCann didn’t make the final cut for the Cadillac pitch. Also not among the contenders: Any Minority Agency. General Motors allegedly has prerequisites for candidates, including some prior car experience and expertise with luxury brands. Not publicly listed with the mandates: White Skin. Will GM even allow minority shops to handle the minority assignments—or will...