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MultiCultClassics (Free subscription) | 03/09/2008
From Adweek.com… AHAA, Coalition File FCC Petition Over PPM The groups disagree with Arbitron about the representation of the Hispanic audience sample By Katy Bachman, Mediaweek NEW YORK The Association of Hispanic Advertising Agencies and the PPM Coalition, a group of minority radio broadcasters, filed an emergency petition late Tuesday with the Federal Communications Commission requesting an investigation...
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NY Daily News (Free subscription) | yesterday
With Arbitron's new Portable People Meter (PPM) set to become New York radio's official ratings system as of Oct. 8, some Hispanic and black radio operators are still concerned that PPM isn't measuring all "minority" listeners.
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LAist (Free subscription) | 01/09/2008
Here's a fact that surprised us: "The latest Arbitron ratings rank [ KUSC ] as the most listened-to public radio station in Southern California, ahead of public radio powerhouses KPCC and KCRW." So says USC themselves . However, KCRW has extended its reach beyond the immediate Los Angeles area to include many other cities including Santa Barbara and Palm Springs. And beyond that with its aggressive...
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HispanicTrending (Free subscription) | 29/08/2008
August 27, 2008 Source: Radio Online The Spanish Radio Association (SRA) issued a statement Wednesday expressing "disappointment" to the recent response by Arbitron to its Hispanic measurement concerns through a communication published on HispanicAd.com on August 19. SRA says the...
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Mediabuyerplanner (Free subscription) | 28/08/2008
The Spanish Radio Association says Arbitron still has not addressed its concerns and research questions regarding the PPM and how "Hispanics are recruited and represented, and how the PPM panel is...
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Breakfast Blog (Free subscription) | 22/08/2008
.. and, when you live in a glass Arbitron household , everyone talks about it, you (and even your possible impending firing?) : "DePetro's wife blamed in radio ratings scandal" Honesty has always been the best policy just because it is (especially, if like me you have a bad memory!). Now, in the age of chat rooms and blogs, politican or radio performer, it's always your best option. Once the bad buzz...
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SaveWRKO (Free subscription) | 22/08/2008
With the station's implausible contention that John DePetro's wife was behind the attempt at rigging the Arbitron ratings on his behalf, the media floodgates have opened. Could she really have done this without his knowledge? ABC 6 not only...
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INSIDE MUSIC MEDIA™ (Free subscription) | 19/08/2008
By Jerry Del Colliano New Arbitron People Meter information for July in several of its markets shows some impressive listening by affluent and educated people on the job at their workplace. The Internet may be responsible for about 3% of the midday listening Monday through Friday and according to Radio & the Internet Publisher Kurt Hanson, that’s a big deal. I like Hanson’s analysis: According to Arbitron...
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Mediabuyerplanner (Free subscription) | 18/08/2008
The New York City Council the FCC to investigate possible racial and ethnic biases in Arbitron's PPM, and wants Arbitron to delay its implementation of the system until the FCC can finish such an...
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The Turner Report (Free subscription) | 16/08/2008
KIX 102.5's brand of country music ruled the airwaves in Joplin, according to the spring Arbitron ratings, which were released Thursday, only this time the lead was not quite as big as it has been in the past. The Zimmer Radio station found itself challenged by one of its sister stations, KSYN, 92.5. KIX registered a 12.1, down from 14.6 in the fall 2007 survey, while KSYN jumped from 7.3 to 11.0....
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Research Brief (Free subscription) | 15/08/2008
According to the recent Arbitron Bar Media Report, nearly one-third of American adults age 21 or older are bar patrons and 43 percent of men age 21 to 34 have visited a bar or lounge in the past week. Since (says the study) fully one-third of bar patrons watch television programming at home using a DVR and three-quarters use software to block advertising online, bar-based advertising has the potential...
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JacoBlog - Jacobs Media's Blog (Free subscription) | 15/08/2008
As more PPM markets come online, we are all going to learn more about how our stations actually perform. The July PPM data that was just released contains some interesting nuggets. One is that 7% of Arbitron’s PPM panelists do at least some streaming (the lowest that number will ever...
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JacoBlog - Jacobs Media's Blog (Free subscription) | 14/08/2008
At today's Arbitron Consultant Fly-In, there is some great news about the "Cell Phone Only" conundrum. Our Tech Poll back in '05 brought the problem to light, and it has only intensified during the past few years, as more and more consumers - especially younger ones - dump their land...
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6-4-2 — an Angels/Dodgers double play blog (Free subscription) | 14/08/2008
One of my chief bugaboos (dating well back before this fine blog got started ) is the lousy job being done in fact by audience sampling methods by the large ratings agencies such as Arbitron and Nielsen. It appears that Arbitron, who was particularly sloppy thanks to their diary method of recording audience, (a) recognized this, and (b) did something about it. The results are in : Spanish-language...
