Earlier this month, Forrester Research analyst Sean Corcoran wrote an interesting post on where the future of agencies was heading. He reminisces on how big name agencies have practically been household names – agencies by the names of McCann Erickson, Young & Rubicam, J. Walter Thompson, Ogilvy, and Saatchi & Saatchi and many others. But [...]
Nacho Gayán directs this epic ad for the argentinian market. It’s a dark while uplifting story for the new Ford Ranger. The script mixes mythical narrative and fables with the hard reality of farming work to highlight the central values of strenght and sturdiness. ——————————————————————————————————-...
NEW YORK, NY (MARKET WIRE) After a year spent surveying brand and consumer response to the recession through its AnxietyIndex.com, JWT is saluting the top 10 brand responses to the recession.
If you work at an ad agency, the role of the strategic (or account) planner is well known to you. Originally conceived by J. Walter Thompson and Boase Massimi Pollitt in the UK in the 1960s, the discipline has played an increasingly important role in advertising over the years. If you want to read the [...]
The ad reads "Vegetables are all your body needs" Enough to make you quit the meat? Advertising Agency: JWT Kuwait Creative Directors: Alessandro Antonini, Mark Makhoul Photographer: Tommy Morris Retoucher: Nabil Kamara Published: August 2009 via .
Having obtained MFA in Applied Art & Graphic Design in 1993 from the Faculty of Fine Arts, M S University of Baroda and a bachelors degree from B.K.College of Art and Crafts, Bhubaneswar, Odisha , Prof. Paresh Choudhury began his professional career with Archie’s and Indian Express as a graphic designer in Delhi. His creative hunger soon pushed him into the mad-ad world. From Visualiser to...
Advertising agency JWT Kuwait came up with these brilliant advertisement for the International Vegetable Union. I really want to see more ad campaign like this because there’s growing concern about food-related advertisements that persuade people to eat unhealthily.
Apropos Of The Previous Post / Print Ad of the Day: JWT Kuwait for the International Vegetarian Union . Copy: “Vegetables are all your body needs.” However you might feel about this ad’s message, there’s no denying the striking loveliness of its artwork. [ via .]
CGI has definitely found its place in advertising but has not and WILL NOT replace actual photography. I believe that nothing can replace the spontaneity and “happy accidents” that can occur while actually shooting something. [...] When you make something too perfect you run the risk of making it look fake. Using CGI requires the [...]