Cyril Zimmermann, founder and CEO of the group said: "With the acquisition of AdLINK Media, Hi-media becomes one of the major players in the European online advertising network market. For several years, we have been developing a unique model, building strong synergies between our advertising network and our micropayment platform, Allopass, whose deployment in Europe will be accelerated thanks...
PEMBROKE, Bermuda--(BUSINESS WIRE)--PartnerRe (NYSE:PRE) today announced that it has entered into definitive agreements to acquire PARIS RE (EURONEXT:PRI), a French-listed, Swiss-based diversified reinsurer. PartnerRe
Congrats to the big man, David Burn, and his new bride Darby. They sure know how to throw a hell of a party, too. I hope your weekend was as fun as mine. We'll have more juicy AdPulp in the next few days...so stay tuned.
Advertising Age, the 79 year-old journal of record for the US advertising industry, is perhaps not the institution you’d expect to be running the undisputed chart of the world’s top advertising and marketing blogs. Called the Ad Age Power 150, it actually consists of over 1000 blogs, with a robust methodology and rather strict entry [...]
Bond No. 9, purveyor of scents inspired by all things NYC, for its new fall fragrance launch in the Andy Warhol series, Success is a Job in New York . Has a nice ring to it, no? For me, it brings to mind the scheming ways of the cutthroat advertising industry scene in 1960s New York as depicted on Mad Men (which, thankfully, finally returns next month). But back to Bond No. 9 for a minute, because...
The reason the New York Times matters isn't about the delivery of news (it's old by the time it arrives) or even the analysis (which is often spotty or wrong or banal or biased or boring). No, the reason it...
Huawei’s G9600 mobile phone’s waterproof properties are presented visually in this outdoor poster featuring spilt coffee beans. The poster won a Silver Outdoor Lion at Cannes Advertising Festival 2009. Credits The Huawei ad was developed at Guangzhou New Sun/JWT Advertising, Guangzhou, China, by executive creative director Stephen Mui, creative director/copywriter Dai Guo, and creative...
Printer-friendly version I usually ignore banner ads scrolling at the top of most every web site these days, but this one not only caught my attention, but it made me do a double take. Sometimes, as can be seen in this banner ad, words are put together in a way that have a tendency to imply something that was not intend. The Fight Network banner ad is not a call to arms for visitors to follow The...
Greetings from Paradise, Mt. Rainier National Park. The AdPulp Gang is here (David, Shawn and I) celebrating a wonderful occasion--and America's Independence Day. Have a wonderful weekend and we'll be back soon.
Happy Fourth of July! Run, walk, watch or read tweets #peachtree road race - The Peachtree is Atlanta's tradition for the 4th of July morning. Today the 2009 Peachtree Road Race celebrates its 40th anniversary back where it started at Piedmont Park. 5500 will proudly wear the 2009 Peachtree Road Race t-shirt this year. The race is so integrated into Atlanta culture that we simply say "The Peachtree"...
Ineum Consulting estimates advertising on mobile phones will blast off within two to three years, the firm believes mobile advertising is seen growing at an annual average of 45 percent to reach $28.8 billion within 5 years from a current level of $3.1 billion. As more consumers embrace new technologies and devices such as smartphones, personified by Apple's iPhone, mobile advertising is seen growing...
On July 4, birthday of the USA, we're supposed to blow off fireworks, eat hot dogs and buy a Chevrolet. On Columbus Day, birthday of an early imperialist, we're supposed to shop and march in a parade. On Martin Luther...
Today, the online/internet marketing world has taken a positive step forward due to the release of The DNA of Internet Marketing's amazing "10 Day FREE DNA Marketing Classes." This DNA Marketing Course exposes the dirty little secrets of the online/internet marketing world and is a must view if someone is looking to build a strong foundation in marketing their business online. Nashville,...
Really, it's not becoming my favorite thing to name names in headlines. But in light of Mr. Fulgoni's deliberate (if lighthearted) provocations of online "direct response" lovers, we must fight fire with fire. Or at least, on this statutory holiday, fireworks with fireworks. When I read that comScore founder Gian Fulgoni yesterday told eMarketer that the "preoccupation with direct response"...
Printer-friendly version Air New Zealand says they do not add any extra fees to their low airfares, like some other airlines do. Checked baggage and complimentary refreshments are included in the fare. "What you see is what you pay" To prove that, they got some Air New Zealand staff volunteers, a camera crew, some brushes, lots of body paint, and went with the bare minimum to show Air New...
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