Exam Prep for Advertising and Promotion: An Integrated Marketing Communications Perspective by Belch & Belch, 7th Ed.
MIT Advertising Lab (Free subscription) | 19/11/2009
I wonder whether the company , with its spot hitting 800K+ views on YouTube , isn't going to make more money selling their $15 t-shirts than it does selling trailers. Watch the "making of" video , too. - via ---------------- I'm reading The Advertising Research Handbook .
PR News Wire (Free subscription) | 19/11/2009
KANSAS CITY, Mo., Nov. 19 /PRNewswire/ -- Mobile Mini (Nasdaq: MINI) has selected Ketchum Directory Advertising ("KDA"), an independent leading, multi-disciplinary directive communications leader, as its global agency of record, expanding an international market relationship in place since October 2006. Mobile Mini, Inc. is the world's leading provider of portable storage solutions through...
Econsultancy blog (Free subscription) | yesterday
Dennis Mortensen has worked in the analytics, optimization and online marketing industry since 1996. He is an Associate Web Analytics Instructor at the University of British Columbia, the Author of data driven insights with Yahoo! Web Analytics , and a frequent speaker on the subject of analytics and online marketing. Mortensen joined up IndexTools in 2004 and worked as COO until the company was acquired...
Business Wire (Free subscription) | yesterday
--(BUSINESS WIRE)--Founded in 1998, Two by Four is a fully integrated marketing communications agency focused on developing market changing ideas that knock consumers upside the head and leave an impression. Core service offerings include advertising, design, interactive, promotions and direct response. Clients include Wrangler, Bridgestone-Firestone, Grainger, The John Buck Company, The Chicago Bears...
Business Wire (Free subscription) | 6 hours ago
ST. HELENA, Calif.--(BUSINESS WIRE)--The Culinary Institute of America, Greystone announced today that Randall Grahm, founder and President-for-Life of Bonny Doon Vineyard, will be among the 2010 inductees for the annual Vintners Hall of Fame. The C.I.A. Hall of Fame, established in 2007, honors California vintners, past and present, who have made significant contributions to the wine industry. Grahm,...
Business Wire (Free subscription) | yesterday
PR News Wire (Free subscription) | yesterday
LOS ANGELES, Nov. 20 /PRNewswire/ -- The Mobile Marketing Association (MMA), a global organization leading the way in promoting the development and sustainability of mobile marketing, today announced Scarborough Research as the fourth partner in the MMA Global Research Partner program. Scarborough Research specializes in the lifestyle and shopping patterns, media behaviors and demographics of American...
Adland (Free subscription) | yesterday
Radiotjänst Sweden have this viral film where the idea is to send it as a thank you to your pals as a Thank you for paying for your TV Licence guilt-trip. Or and honest thanks, depending on if the recipient paid or not. The setup is a press conference that the whole country, in fact the whole world, is paying attention to, where the speaker goes on at length about this single hero who has ensured...
PR News Wire (Free subscription) | yesterday
BOSTON, Nov. 20 /PRNewswire/ -- Compete, a TNS Media company, today released its ranking of the top 50 Web sites for October 2009. In October, online shoppers drove gains in retail traffic by searching for Halloween costumes, while culinary consumers logged on for new recipes in anticipation of the holiday season. Hungry for news and online entertainment, individuals also turned to alternative news...
Adland (Free subscription) | yesterday
Germany is in the lead with 802 entries, followed by France with 521, Sweden with 383 entries and Belgium with 346. Apart from the award show great seminars will be held, Paul Lavoie, Chairman and Chief Creative Officer of TAXI is bringing a professional knife thrower Norbert, psychologist-turned-pornographer Jennifer Lyon Bell and a surprise secret guest to his seminar on Wednesday where they'll...
Adland (Free subscription) | yesterday
Shiny Suds are a not so subtle nod at the famous Scrubbing Bubbles (which I loved as a kid but never managed to convince my mother to buy as she used other cleaning products), used as perverted peeping spokesbubbles for People Against Dirty who want you to support the Household Product Labeling Acts. Not only is this ad entertaining as hell, it does bring home the idea that chemical residue hangs...
Adland (Free subscription) | yesterday
The Gregory Brothers are on a mission to prove that everything sounds better with auto tune and a mean bass line, even Sony commercials. Hat tip to EricR New place for anon bitching: clientsfromhell.tumblr.com where stories of daft clients will make you laugh or cry, but most likely both because you've worked with some of these guys. My fave Can you please remove the iStockPhoto watermark on the photos?...
Business Wire (Free subscription) | yesterday
HOUSTON--(BUSINESS WIRE)--Additech today announced that it ranked number 141 on Technology Fast 500™, Deloitte LLP’s ranking of 500 of the fastest growing technology, media, telecommunications, life sciences and clean technology companies in North America. Rankings are based on percentage of fiscal year revenue growth during the five-year period from 2004–2008. Additech grew 1,057...
Videos