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Bigmouthmedia (Free subscription) | yesterday
The controversy surrounding the advertising deal between Google and Yahoo! appears to be no closer to resolution, with growing fears of the dominant power that Google could possess in the advertising industry. As a result, plans to begin the deal are on hold until the Justice Department has completed its investigation into the arrangement. The Association of National Advertisers, an organisation representing...
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Business Wire (Free subscription) | yesterday
STAMFORD, Conn.--(BUSINESS WIRE)--InsightExpress, a leading digital marketing research firm, announced today the results of research examining how the economic climate is affecting
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Business Wire (Free subscription) | yesterday
NEW YORK--(BUSINESS WIRE)--The Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC) today released the IAB
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Business Wire (Free subscription) | yesterday
LOS ANGELES and SAN MATEO, Calif.--(BUSINESS WIRE)--BlackArrow, the independent provider of multiplatform ad-management systems for viewer-controlled video, today announced it has signed a
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PR News Wire (Free subscription) | yesterday
Pre-roll Title Cards Bridge Gaps Between Standard Website Ads and Video Ads
SAN MATEO, Calif., Oct. 7 /PRNewswire/ -- Adap.tv, creators of
OneSource, the first platform to help publishers fully monetize their
online video content, today introduced a new ad format for online video
advertising designed to enable video publishers to maximize revenue while
protecting viewers from lengthy pre-roll video...
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News.com.au (Free subscription) | yesterday
ALMOST a fifth of people who work in Australia's advertising industry mix recreational drugs and work, a survey has revealed.
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PR News Wire (Free subscription) | 06/10/2008
Inaugural Event Brings Together Networks, Advertisers, Creatives and More
NEW YORK, Oct. 6 /PRNewswire/ -- The Out-of-Home Video Advertising
Bureau (OVAB) today announced that the public release of the Audience
Metrics Guidelines will take place at OVAB's Digital Media Summit: Focus on
Digital OOH. The event, being held October 29, 2008 at The Grand Hyatt in
New York City, will bring together senior...
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Coxsoft Art News (Free subscription) | 6 hours ago
The unsung hero of the art world is the lettering artist. Most people outside commercial art and the advertising industry don't even realise there are such people as lettering artists, let alone typeface designers. They think it all comes out of a box. The snazzy lettering used for Sex And The City is a fine example of the lettering artist's work. BBC News recently posted an article by Sebastian Lester...
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PR News Wire (Free subscription) | 7 hours ago
ALBUQUERQUE, N.M., Oct. 7 /PRNewswire/ -- Email is like the 8 track.
Instead of typing an email, there is a new, more intelligent way to
communicate with your friends and family, marketing and advertising to
customers using a video postcard email. The video postcard email is making
the email a thing of the past.
When you read a good article, the personality of the writer comes
across, however, most...
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Mediabuyerplanner (Free subscription) | 6 hours ago
Electronic Arts (EA) plans to sell dynamic in-game ad space in "Sims 3," which comes out in February 2009. Ads will appear as movie theater posters and billboards in the virtual world Sims...
