Google "Friend Connect"To Make Advanced Social Features Easily Available
Search Engine Watch Blog (Free subscription) | 12/05/2008
Many site owners dream about adding deep social features allowing users to interact with their friends in external communities. However the cost and know-how required to script against various sites' APIs have traditionally been prohibitive for all but the largest publishers. Google's Friend Connect bridges the programming gap by offering standardized tools to facilitate "richer social experiences"...
