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  • Our perception of green brands versus the reality
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Our perception of green brands versus the reality

Greenpeace UK blogs (Free subscription) | 01/04/2008

BP greener than Greenpeace? Our survey said 'uh-uh' During my semi-regular trawl through news stories featuring the word 'Greenpeace' last week, one in particular leapt out: ' BP tops Greenpeace in green brands survey '. But despite the apparent awfulness of that headline, I don't think it's as bad as it looks. The survey - conducted by Marketing Week and YouGov - delved into the minds of professional...


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Inside Story: Advertising environmentalism - Is it just greenwash?

The Independent (Free subscription) | 31/03/2008

Behind the greenwash: The ASA demanded Renault withdrew the ad because it exaggerated environmental benefits. The Twingo is in the third-highest category for vehicle excise duty which ranks cars by their emissions, and it isn’t included in the Department for Transport’s selection of top 10 low-CO2 cars. Renault was also told that because the ad failed to explain the criteria for cars to be included...

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The Independent: Inside Story: Advertising environmentalism - Is it just greenwash?

Royal Dutch Shell plc .com (Free subscription) | 01/04/2008

Last week the Advertising Standards Authority ordered car-maker Renault to stop a campaign that made false environmental claims. Ben Stewart, Greenpeace’s director of communications, puts to the test other examples of products claiming to have ecological benefits Monday, 31 March 2008 VOLKSWAGEN ‘High performance – low emissions’ They say: A national press ad for the Golf GT TSI showed an image of...