Online Consumer Psychology: Understanding and Influencing Consumer Behavior in the Virtual World (Advertising & Consumer Psychology)

 

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Type:Paperback
Edition:1
ISBN:0805851550
Publisher:Psychology Press
Number of items:1
Number of pages:576
Publication date:2005-02-24
Subjects:Social, group or collective psychology, Advertising & Promotion, Applied Psychology, BUSINESS & ECONOMICS / Consumer Behavior, Behavioural theory (Behaviourism), Business & Economics / Advertising & Promotion, Business / Economics / Finance, Consumer behavior, Electronic commerce, Internet advertising, Management and Business Administration, Market research, Marketing - General, Psychology, Psychopathology - Compulsive Behavior, Sales & Marketing, Social Psychology

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